Copywriting Archive

How To Turn Your Killer SEO Skills Into Cold-Hard Cash…

OKAY, so this week I gave you simple Search Engine Marketing strategies that will help you: Flood your website with TARGETEDweb traffic and leads! BUT, I don’t want you to lose sight of the big picture. Because even the world’s best SEO tips, tricks, and techniques will only get you so far… You still need

13 E-mail Subject Lines That Got Oodles Of Clicks | E-mail Marketing

Wowzers, I’m shoveling through the e-mails I sent in the last 30 days and I simply can’t believe how many subject lines I’ve written. Never mind the e-mails! But the problem is, sometimes a fantastic e-mail gets buried under a terrible subject line and nobody opens it up! SOO, I thought you would like to

The Shocking Confessions Of A Copywriting “Grease Monkey”…

Yesterday, I coughed-up a few e-mail marketing “secrets” I really did NOTwant to set loose. You know, I love to write fancy-schmancy headlines, subject lines, and e-mails. Maybe you do too. But honestly, it’s not always copy that wins at the end of the day. At the end of the day, copy is a wrench

How To Get Your E-mails Opened Without Any “Copywriting Kung-Fu”

Okay, I’ve witnessed amazing open and click-through rates in some of the e-mails I’ve sent over the years and here’s my shocking discovery: It has almost nothing to do with copy! Before you toss stones at me, hear me out… Because I swear this is true: You see, your open rate depends more on your

3 Surprisingly Simple Ways To Write “Better” E-mails

Have you ever wondered why nobody really talks about e-mail marketing? I mean, all you hear about is articles, sales letters, teleseminars, and webinars. But really, when it all boils down, the top Internet marketers areSTILL using e-mail marketing to bring in the BIG BUCKS. I know what I’m talking about, because I write more

5 Headline Writing Blueprints

If you’re wondering why one article gets ten thousand views on Better Networkerwhile others get completely ignored then here’s what it boils down to: Writing Attractive Headlines… “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out

How To Make Articles Pay…

Chris Owens suggested: “How about an article called the specifics of being vague. It could be about the importance of generic “what to” information in article marketing, vs “how to” info…” But what is “generic” anyway… A simple defininition: According to the most reliable source on the Internet (ummm… Wikipedia):“Generic is something that is general,

How To Write Popular Blog Posts

Hey, I’m about to give you my “secret checklist” for writing blockbuster blog posts every day… Now, I’m the first to admit, I don’t always hit a home run… But I know where to swing for the grand slam. Keep in mind, these tips won’t turn you into an amazing writer overnight, but they willdramatically

Jason Better’s Web Writing Rant

I’m sick of “experts” spouting the same old nonsense about how writing for the web is exactly the same as writing for print. It’s not. Now, I’m probably going to get blasted by cannonballs for sharing this opinion but somebody has to defend the gates and pour burning buckets of grease on the misinformed savages

Writer’s Block Revisited

If you write your own blog posts, articles, or sales letters then you know that sooner or later you’re gonna have to face that mythical monster – writer’s block. I guess, for bloggers you could call it “blogger’s block” but it’s just one of those things that you never really appreciate until it happens to