13 Ways To Write “Better” Blogs
As you probably know, blogging is very much about writing. And if you’re using your blog as a way to market yourself online then you are going to have to master this skill in a big way… if you haven’t already.
Anyway, a blogger who can’t write is kinda like a tourist in a foreign country. He’ll be lost in no time if he doesn’t learn the local lingo.
So I’ve put together a map, it keeps me on track and I’d like to share it with you. You probably have your own ideas, and they’re every bit as good as mine are. These are just tips that I use every day.
I hope you enjoy.
13 Ways To Write “Better” Blog Posts:
- Write like ya talk.
- Delete, delete, delete.
- Use short sentences.
- Leave out the ten-dollar words.
- Don’t criticize your reader.
- Write to a single reader… not a group.
- Find out what your reader wants.
- Write 10-20 headlines. Pick one.
- Read it backwards for typos.
- Use subheads to increase readership.
- Read your writing out loud.
- Make it easy to read.
- Don’t be afraid to rewrite.
This is by no means a complete list but I hope it’s a helpful one.
Still sometimes you don’t have time to get into the details. So if you’re ever in a rush then I have three quick tips for you.
You’ll be writing up a whirlwind in no time.
3 Quick writing tips:
1) If you have a fancy phone, you might have a little timer on it you can use to time your writing. I personally use an egg timer… it’s a trick I picked up from a great copywriter. Always set your timer… it works miracles.
2) Write an outline before you start. I like to simply write “headline goes here. Story goes here. Close goes here.” And so on. I find it really helps speed things up for me if I know exactly where everything is going.
3) Use reference. I know I mentioned this before but one of the fastest ways to write is to find examples and use them for inspiration. You then add your own spin and make something entirely new.
A final opinion…
Great writing is crystal clear. It’s like a store window. If it’s covered in mud then you can’t see the display.
So keep it clean.
And if you like this post. You might also enjoy
“How To Write Awesome Articles And Wonderful Website Content”
Let me know what you think.
Jason The “Better Networker”
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16 Comments
Ileane on October 7th, 2009
The thing I like about this post is that I think you are using all of these tips. I know that headlines are important but I don’t think I need to write 10 or 20. Two or three normally works for me. I see lots of blog posts about how to make a good headline and sometimes I think we bloggers spend too much time on them. Using the number like you did here “13…” seems to work. I like these short list, instead of “101…” lol!
Thanks for the post.
[Reply]
Jason Reply:
October 7th, 2009 at 6:17 pm
Hey Ileane. I think we
all have our own way of doing
things and we can all learn from
each other.
I agree. I was thinking of doing a
list of 101… but… by gosh… it
might put people to sleep.
Thanks for reading.
[Reply]
Rebecca Geiger on October 7th, 2009
I think the hard part for some of us is..
If you don’t know what you want to market, then you don’t have a subject, then you don’t know what to write about.
Any suggestions about HOW to make a decision and then HOW to stay focused I think will help the writing too!
…an avid reader of yer blog
Rebecca
[Reply]
Jason Reply:
October 7th, 2009 at 6:08 pm
@Rebecca That’s the hard part. It seems
But what really helps me is looking at
what other people are doing online.
Then when you have a subject… stick to it.
[Reply]
LeShawn Fernandez on October 7th, 2009
Jason this is great thanks for all your great tips. Have a Bless day!
[Reply]
Jason Reply:
October 8th, 2009 at 7:35 am
@Leshawn Fernandez
Thank you. I hope you
have a great day too.
[Reply]
Pj on October 8th, 2009
Great info and I have to agree with Jim Yaghi my friend about blog posting reading it and tweeking it by having someone else read it.
Just yesterday my partner wrote an email to a client and when I read it I stumbled therefore we were both aware that part needed some re-wording.
Okay so not following my own rules, I’m not going to re-write this comment as I have many blog posts to write and re-write myself.
Blessings and success to all….
PJ
MegaWire Marketing
[Reply]
Jason Reply:
October 8th, 2009 at 3:23 pm
Good day PJ. Nice to see you here.
Yes, Jim Yaghi’s advice is spot on.
I think we can all use that tip a
little more often.
[Reply]
Kevin Doherty on October 9th, 2009
Great post.. I have found the copywriting section within traffic formula 2.0 to be incredibly helpful as well. Most marketers are underestimating how important it is to have a strong headline for each blog post. Thanks for the concise and helpful tips.
Kevin Doherty
[Reply]
Jason Reply:
October 9th, 2009 at 8:45 pm
Hey Kevin,
I agree. Copywriting is one
skill you can hardly ignore in
business… yet… most people
do. Great recommendation too
if I might add.
[Reply]



Jason,
you, my friend, have a very beautiful blog with well written articles full of nuggets.
I want to stress the reading out loud point you made. Because i’m very rigorous about this in my blog posts. I read, edit, re-read, and then i read out loud.
Reading out loud serves a different function from all the other previous “reads”. Because it’s a means to identify where your writing doesnt flow or rhyme…where you have unexpected words or stops.
And after i’ve read it out loud and edited a few times, i have someone else read my writing out loud to me. This is the real test of how your reader is going to interpret your writing. And if the reader stumbles on some words or has to back-track, then that’s another place you have to edit.
The end result is a masterpiece that flows like a song.
booooya!
laterz
jim
[Reply]
October 7th, 2009 at 6:14 pm
@Jim
Happy to see you here Jim.
I think sometimes we make everything
too complicated. The points you stressed
are the ones I have trouble with myself.
But with every post we get a little bit
“better” at applying the basics…
I forget who said it but I like the
quote: “There’s no such thing as a
finished master.”
[Reply]