How To Write Awesome Articles And Wonderful Website Content…
You might think article marketing is dead in the water and I don’t blame you one bit. In fact, I used to feel that way too before I took a hard look at article marketing and discovered that…
90% of the content out there is complete garbage!
Which is great news for you… because it makes it real easy to stand out and build your credibility if you can string a few words together and put a period at the end.
So I thought I’d share a few tips. Things I picked up over time that really made all the difference in my own writing. I hope you like.
8 Ways To Write Better Articles And Website Content…
Once upon a time: Why not tell a story and link it to your message? Stories are hypnotic, they pull your reader in and make them feel your message. They build trust and prompt action. Storytelling is one of the most overlooked talents in professional writing.
Pull Heartstrings: An old selling truism is “emotions sell” so whenever you’re trying to get action of any sort you need to ramp up the emotional words in your writing.
For example…
“Help me” V.S. “I desperately need your help”
“He was angry” V.S “His blood was boiling and his face was red!”
Camera… Lights… Action! If you don’t ask they won’t do it. So how do you expect to get action? You’ll be amazed by the amount of content out there that ignores this basic rule. Ask for action. Tell your reader what to do and show them how to do it. You’ll be amazed at the results this one change can make.
Hook ‘em where it hurts: you have a fraction of a second to grab someone’s attention and get them to read your article. This is your headline and opening sentence. Mess up here and the rest is a waste of time. So you really need to spend more time writing out your headline and opening sentence.
Give the man a hand: If there’s one massively overlooked way to build a reputation as an honest to goodness decent fellow it’s this. Lend a helping hand. Articles that perform well over time always help their readers out in some way. Self-serving content will almost always backfire. Give a little, give a lot. You get what you give.
Be yoo-nique: If you write like everyone else, then your readers will leave you and read everyone else! An easy way to do this is to narrow your focus. Write about very a specific topic of interest to your readers.
Gee-whiz Have Personality: Don’t be afraid to write like you speak and throw in a few “colorful” words here or there. Writing is bonding. It’s about a relationship you have with your reader. So be yourself. You might scare a few people away, but they were probably losers anyway.
Borrow A Hammer: Look, why reinvent the wheel? Chances are that someone out there has incredible content you can study for inspiration. Don’t steal, but there’s no rule that says you have to live in a bat-cave and write your articles with a muddy twig and unicorn spit. Right?
Wow. I could keep going, but this is a good start. I don’t think anyone needs 101 secrets to write amazing articles. But when you master a few it can really make all the difference.
Stay tuned for tomorrows tips… and thank you again for reading. Your support makes it all worth it.
To your success,
Jason Better The “Better Networker”
P.S. Would you believe that some people actually visit this site without subscribing? What’s up with that? If you’re one of those “floaters” you might want to put your name and e-mail in the little box below to get your free subscription today.
5 Comments
Peter on December 23rd, 2009
Great great article or post. I enjoy article writing but currently fall well short of your enviable style. It is a pleasure to read your posts. Keep up the awesome work.
[Reply]
Jason Reply:
December 23rd, 2009 at 9:52 am
Hey Peter,
You flatter me. I enjoy writing,
and every day I learn something
new. Quite often from my readers.
You made my day.
[Reply]
Deb Webb on February 15th, 2010
Firstly, Peter: If you enjoy article writing, you probably have more talent than you give yourself credit for.
Jason: buddy, you rock! Correct me if I’m wrong but I think you just gave us all permission to be ourselves. Phew, what a relief. I must say that I find your straight forward guidance refreshing. Too often too many words are used – by other people- so to anybody just visiting here, you are gonna save a lot of time by just subscribing and soaking up what is being offered. TTFN
[Reply]
Jason Reply:
February 15th, 2010 at 12:02 pm
Deb,
It wouldn’t pay to be any other way.
Thank you.
[Reply]



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