How To Write Popular Blog Posts

Hey, I’m about to give you my “secret checklist” for writing blockbuster blog posts every day…

Now, I’m the first to admit, I don’t always hit a home run…

But I know where to swing for the grand slam.

Keep in mind, these tips won’t turn you into an amazing writer overnight, but they will dramatically improve your odds of hitting one “out of the park”.

So let’s get swinging…

Here’s Six Things Most Popular Blog Posts Have In Common…

#1 They’re Built On “Big Idea” Or Concept

“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” — David Ogilvy

It’s hard to stomach, but writing is actually the least important part about “writing” blog posts…

If you don’t think, your articles will stink!

#2 They Drip With Emotion, Feeling And Excitement!

“It is getting the feeling of your letter that counts” – Robert Collier

Before you write anything at all, you should get excited! Smile while you write. It shines through your words. It brings life to what you say.

Above all, write fast!

You’ll have time to edit later.

It’s better to have an emotional letter filled with typos than a grammatically perfect article nobody gives a hoot about…

If you want action, then emotion is the way to get it.

#3 They Have “Sexy” Subheads

The easiest way to turn a ugly duck article into a hot one is to spend more time on your headline, subheads, and first paragraph.

Remember that most people won’t read every word you write.

So use your subheads to hook new readers.

Work on the “double readership” path by making your subheads tell part of your story, with or without your article.

#4 They Have A Muscular Call To Action

Without exception, every popular post I write has a “call to action”.

There’s a good reason for it too – It works.

So, I ask you questions. I try to spark a conversation. I aim to get you involved with this blog.

You should never end a blog post without telling your readers what to do next

#5 They Have A Drop Dead Gorgeous Topic

Obviously, it doesn’t matter how good of a writer you are if you’re not going to write about things people want to read about.

I once heard a design instructor tell his students:

“Do the woman in the bikini not the pumpkin.”

His point being, that it doesn’t matter how good of a photographer you are, a pumpkin will only get you so much applause.

“What you say is more important than how you say it.” — John Caples

#6 They’re “Brain Dead” Easy To Read

Another thing, almost all popular posts and articles have in common is short words, sentences and paragraphs.

It’s almost like they telegraph words into your brain.

Above all, avoid writing solid blocks of text. It’s like trying to read sand paper by rubbing your eyeballs on it!

Share Your Writing Tips Today…

If you’re like most of my readers here, then you write articles and blog posts too.

So you’re a savvy writer too…

What’s your secret?

If you could share one writing tip with somebody who is struggling to write blockbuster blog posts today, what would that be?

See you soon,

Jason The “Better Networker”
The Jason Better Blog

Jason Better

P.S. Tweet Me Up – Hey, if you like this blog post then share it with your Twitter buddies too. It’s really easy to do, just look for the little green “retweet” button at the top of this post. It’s definitely appreciated.

42 Comments

Dwayne Huggins on February 23rd, 2010

Hey J

And still I continue to learn from the master…

Here’s my tip – Write as you speak. It’s more comfortable for you and it helps to brand YOU as your style of writing will be unique to you. (obviously unheard of street slang is pointless, but I am sure you get what I mean)

Dwayne
Back from paradise

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