We’ve all done that… gosh.

I remember losing 3 months of
files my first month in business…
it almost put me under.

You’re not alone. Technology is a
wonderful thing and I have to keep
reminding myself that computers don’t
make mistakes… people do.

I think I’m in denial. But you know
Mitchell… it will be better when you
write it again.

Consider it practice… now you already
know what to say.

Hang on while I quietly explode inside…

You remember I just recently got my first computer and although I’m learning faster than a cheetah on a gazelle, I just lost a 3 hour story that would’ve perhaps won a pulitzer prize.

This thing was hands down the best piece I’ve ever written…And heck, I spent 6 years in college writing everything from local news, to thesis papers, how-to books and children’s stories to the bathroom wall.

I’ve spent the majority of my years and certainly my entire adult life building beautiful custom homes and I’ve always gone way beyond even reasonable levels of quality.

I just spilled my heart into this thing, hit submit and whammo, gone like a thief in the night.

What kills me about what I’ve just done is that it’s not the first time I’ve done this and when you ignore learning from your mistakes you basically condemn yourself to failure.

I will seek wisdom and I will never again start to post a seemingly insignificant blog over at myspace, get inspired and continue to write a story without stopping. I will take my inspiration over to the proper platform, write it out then copy and paste it over.

The only thing I can say is it’s within me to write it again and better…It just breaks my heart though. Kinda like getting kicked in the chest by an old mule.

I realize it’s my lack of experience with this new tool. My life has been spent with tools heck, I’ve got over $30,000 worth of tools out in the shop and at 45 I find myself learning to use this one that, quiet honestly, I must master quickly. My livelihood depends on it.

Alright, that’s enough, I’m done. Now I will proceed to bed and begin anew tomorrow. My story can wait. It was, most likely, just not meant to happen yet. You guys aren’t ready for it.

Go check out my new video, I worked all day and loved it. You’ll see, I’m climbing to the top. I will learn.

Thanks for this outlet and sorry everyone, for my tantrum.

Your broken freind,

Mitchell Dillman
Eco Warrior

Thanks man. I think a lot
of people will benefit from your
tips… you could almost call them
“mini articles”

1. Speak It! I record what I say with Audacity (a free recording software) and just keep saying whatever comes to mind.

It’s so much easier because you are literally “speaking your mind.”

2. Dictate It! Macspeech Dictate is a voice-to-text software where you speak into a microphone and it types for you!

Although it’s not 100% foolproof, it does get your mental juices flowing if your fingers are frozen.

3. Record It! Just turn on your webcam and record whatever you feel like and then watch it again and reflect on what you said and improve it!

=]

Thank you for leaving a solid
tip. Much appreciated.

That made my day.

I think everybody should read your comment. So I took
your tip and quoted it here:

“I guess my tip is to really know what your market wants
by listening to what your market wants, write it down in a
proven structured way then deliver it 10 fold and then some,”

That is some solid advice. And it’s the heart of all great
copywriting. I think if everyone only takes away one
tip from these comments this should be the one.

Thanks Peter. Your tip rocks.

I’m using Dan Kennedy’s The Ultimate Sales Letter to guide me and comparing my results to other “Famous” sales letters to see how it stacks up.

I saw a video of Mike Dillard once recommending it as a good book to start with so I bought it that night

(along with Social Media Marketing An Hour A Day by Dave Evans. Not a sales copy book though it’s a great one none the less.)

The letter is for my independent xerox repair business Home page.

In a nutshell this letter will reveal how I will revolutionize the way my customers service their machines.

A brand new concept for them to get their head around.
(And Pay For)

They’ve been buying my services for the last 4 years so they Know me Trust me and Like me.

Selling the new concept is the purpose of the letter.

Paying far Less and getting tons More value just like we do in MLM TF2 is the purpose of the concept.

I’ll be able to market this Globally and not just locally.
(Gets me off the road and in the Marketing Biz full time

I know my customers needs intimately because they’ve been describing them to me on the phone for 4 years, and 6+ years before that when I worked for Xerox.

I guess my tip is to really know what your market wants by listening to what your market wants, write it down in a proven structured way then deliver it 10 fold and then some,

Write your copy as if you’re talking to one person so they FEEL you are TALKING to them personally as they read it.

A long comment about a long sales letter.
All written with one finger and a baby on my lap.

Hope this helps.

Pete

Hey, thanks Angelica. I write everything
in Notepad or TextEdit. I guess I’m a little
low-tech on that end but I find it keeps me
on track without distractions like the little
paperclick helper guy.

But now that I’m hearing about all the little
helpful things like the Flesch-Kincaid test…
Well, I might just have to convert.

Thank you for commenting too. I think you’re
making a great decision by paying a little
extra attention to copywriting… it helps
almost every aspect of marketing.

Especially online.

Hey Dave. That probably gives you a huge
advantage over some people. What really
helps me when I struggle is a cheap tape
recorder… yes… I said tape recorder not
mp3.

But it helps me think and then I speak and
transcribe the tougher parts out.