How To Turn Your Killer SEO Skills Into Cold-Hard Cash…
OKAY, so this week I gave you simple Search Engine Marketing strategies that will help you:
Flood your website with TARGETED web traffic and leads!
BUT, I don’t want you to lose sight of the big picture.
Because even the world’s best SEO tips, tricks, and techniques will only get you so far…
You still need to CONVERT that traffic into cold-hard cash…
In my humble opinion, there’s only one way to do this… with a hard-hitting… or… at the very least… persuasive sales message that convinces people to buy into whatever it is you have to offer. Whether that’s a business, information product, or anything else.
You have to be able to write copy that sells…
Now, I’ve digested tons of copywriting books, courses, webinars, and seminars.
In fact, my personal library is JAMMED TO THE CEILING with almost every book you can imagine about Direct-Response Copywriting. From John Caples’ “Tested Advertising Methods” to Dick Benson’s “Secrets of Successful Mail Order”. Plus, a few dusty old books that literally took me years to track down.
Gosh, this month alone, I invested in two more copywriting courses to complete my collection and that set me back $1,600. After that, I invested another $297 bucks in some dusty copywriting cassette tapes – I kid you not.
An Embarrassing Confession…
Honestly, I don’t have enough free time to go through these courses in full. Because there’s simply too many DVDs, MP3s, cassettes, and pages to go through this month. BUT, I wouldn’t recommend anything I haven’t done myself.
SOOO, with that said…
Which Copywriting Courses Do I Personally Recommend?
Well, if you’re looking for a Copywriting Course, Not just a e-book or swipe file like Yanik Silver’s “Instant Sales Letters” (And I love Yanik’s product too!) then I HIGHLY recommend David Garfinkel and Tim Erway’s A-Z Copywriting course…
You can click here to get the details…
To your success,
-Jason The “Better Networker”
-The Jason Better Blog
Full Disclosure: Now, I don’t want to mislead you, every link in this post is an affiliate link and I do stand to make some coffee change if you buy anything I recommend here. But sheessh, even “cartoons” have to make a living, don’t they?
50 Comments
Jerome Ratliff on May 14th, 2010
Hey Jason,
Converting is huge. I’ve been working on different approaches and some have worked thanks to Yanik’s product. It’s pretty good.
So now I’m thinking…since I haven’t picked up the Copywriter’s Guild yet, you just encouraged me to do so… 
Have a great weekend.
Jerome Ratliff
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May 14th, 2010 at 11:34 am
You’ll love David Garfinkel.
He’s quite the character.
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May 15th, 2010 at 9:41 pm
Jerome,
I just picked it up about a month ago, it is worth it.
Tommy
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Richard Kaulfers on May 14th, 2010
Great Point. I talk to many networkers who say the got x-amount of leads. I smile and thats great how many were you able to convert? Most do not reply with a happy answer.
But heck if your getting the leads then your doing something right. Baby Steps also a good movie. I didn’t know about that movie untill I read See You Over the Top by Zig Ziglar.
One thing I have been doing for a while is Ad Clipping. Learned that from Dan Kennedy I go through news papers and magazines and clip the ads that really stood out to me and figure out why.
Have a great weekend everyone!
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May 14th, 2010 at 11:36 am
Richard you rock man!
Keep building that swipe file.
It comes in handy. Mine is in these massive binders that take up half my desk. I’m not even kidding.
They’re handy to have around.
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Ilka Flood on May 14th, 2010
Hi Jason,
Yep, you’re right! All that traffic doesn’t do you any good if you don’t know how to convert it.
I’m with you, the Copywriters Guild is an awesome course. I highly recommend it to anyone who hasn’t picked it up yet.
Have a great weekend!
Ilka
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David Wright on May 14th, 2010
Jason,
I just got a chance to go through audios 1 through 5 (out of 7) of David and Tim’s course earlier this week. It was awesome.
I can truly appreciate your recommendation and I’m about to put the skills to use.
The guidance and example from your posts is the icing on the cake.
Have a great weekend!
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May 14th, 2010 at 1:10 pm
Awesome David.
Yeah, it takes a while to go through them all.
There’s a lot of content there. And then the video/webinars too.
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Ken West on May 14th, 2010
Hey Jason,
I have copywriters guild, still trying to find time to finish going through it. Haven’t checked out Yanik’s course yet, but maybe I will look at that after I get through CG.
Thanks for the recommendations, and take care.
Ken
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May 14th, 2010 at 1:12 pm
Hey there Ken.
That’s definitely the way to do it.
Sheeesh, this month I went overboard. It’ll take me three months to go through everything I purchased last week. 
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Marc on May 14th, 2010
Hi Jason
Got Yanik Silver’s “Instant Sales Letters” a few weeks back.
It really has some great templates that you can work with.
Have a great weekend.
Marc
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May 14th, 2010 at 1:13 pm
Hey there Marc.
My fave part is the toolbox. 
I just keep that handy on my desktop. Helps with headlines, bullet points, openings. Whenever I’m stuck.
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David Wilcoxson on May 14th, 2010
Hey Jason,
The Copywriter’s Guild is a great training course.
Funny enough I purchased the course and I still need to finish it. Thanks for the reminder
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May 14th, 2010 at 1:14 pm
*whack!
Man oh man David…
You’re letting gold slip through your fingers.
I wish I could say I’ve never done the same. It’s tough when there’s so much info and so little time.
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Hector Cuevas on May 14th, 2010
Hey Jason,
I haven’t gone through this course yet.. but I was thinking about it recently. Copywriting is the million dollar skill.
But.. not only can you use it for writing webcopy, you can also create very compelling videos because it’s all about human psychology and how the mind works.
Persuasion is Powerful
thanks for sharing this info, and all the other SEO tips this past week.
talk soon & have a great weekend
Hector Cuevas
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May 14th, 2010 at 1:17 pm
Totally Hector.
Your copywriting skills will serve you in everything you do.
Video, Audio, Advertising, E-mails, Articles…
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Yo Le on May 14th, 2010
Hey Jason,
I’ve got this one still sitting on my bookshelf (well actually, sitting in my back office.)
Copywriting is definitely a million dollar skill set. After all… what good is traffic for days if you can’t convert a sale or “close a door” right?
I’ve put a major emphasis on copywriting in the past few months myself.
I’m currently going through AWAI’s “Accelerated Program for Six-Figure Copywriting.”
Have a Rockin’ weekend!
- Yo
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May 14th, 2010 at 7:07 pm
Sweet Yo!
You’re doing things the smart way.
One course at time.
I used to eat through books like they were pretzels.
Now, I find it harder to get my study time in while I’m juggling everything. But, still get it in.
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Mary Thayer on May 14th, 2010
Jason,
Copywriting has been on my mind a bunch lately, funny that you write about it! I have not bought the copywriters Guild yet but it is on my list. Trying to hunker down and finish courses I have already bought:D
A great free resource I get is copyblogger.com it has tons of great tips and it is free. Would recommend it to anyone who is working on polishing up their copywriting skills.
Great Post!
Mary Thayer
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May 14th, 2010 at 7:08 pm
Big fan of Copyblogger.
Fantastic writers and guest bloggers there too.
Smart strategy too.
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Nelson Montanez on May 14th, 2010
That is interesting material. I’ll be sure to look it up. Thanks and have a great weekend Jason.
Kind Regards
Nelson
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Amy Starr Allen on May 14th, 2010
Great post, Jason.
My issue is time. I’m always investing in courses and often have a hard time to get through them.
I’m a single mom and my time is so limited… I spend most of it doing the actual action steps to move my business forward (conversing w/ people, etc) and the education piece often ends up on the back burner.
This is such a good reminder that education is just as important as everything else, and that the eductaion WILL move your business forward.
Thanks for the reminder… gonna go schedule some ‘course’ time!
-A
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May 14th, 2010 at 3:47 pm
Being a single mom is hard and you are right time is not on our side. Do you go to Car University? Anything you can get on audio is great for the car. But just like anything else if its important enough you will find the time to just get it done. If it means a little less sleep for a month so what. Just like getting good exercise can you sacrifice 90 minutes a day to add a few extra years on your life so you can see your grandchildren in the future?
Gotta find the pain of motivation. Most of us do not act until its absolutely necessary. Make it Necessary!
Thats for you, me, and everyone else! LETS ROLL!
As much as we give give give. We have to make time for our self.
Have a wonderful action packed weekend!
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May 14th, 2010 at 7:30 pm
University on wheels.
I know a guy who used to walk to work so he could get his education walking to and from work.
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May 14th, 2010 at 7:25 pm
I hear you Amy.
Wow, there’s never enough of it.
I can’t even imagine.
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James Hampton on May 14th, 2010
Jason thanks for the recommendation on the Copywriting course from David and Tim. Now I have this one on the radar.
Thanks again!
-James Hampton
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May 14th, 2010 at 7:27 pm
No prob James.
Have the audio itself on my ipod but
I’ve been meaning to go through the vids again.
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Gayle Buchanan on May 14th, 2010
Morning Jason
Love Yanik, especially his experience with offline business owners. Thanks Josh for the reminder about The Copywriters Guild, will be reading that this weekend.
Thanks for the tips this week – awesome juice!
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May 14th, 2010 at 7:28 pm
Awesome juice?
Must be kiwi slang? hah.
Now I hope you’re not like me. I read the sales
letter three times before I buy. And half the time
I learn as much from the letter as I do from whatever
course I’m buying at the time.
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John Rothstein on May 14th, 2010
Hi Jason,
This has been a great week on the BetterNetworker. So much incredible info. I have the Copy Writers Guild and I must confess I need to dust it off and start using it again. I will say when I used some of the tips and tricks taught in CWG I noticed fantastic results. I am guilty of buying too many products and not finishing one at a time.
P.S. I can’t wait for Vegas! Is Mike going to let you share the stage with him?
Have an Awesome Weekend!
John Rothstein
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May 14th, 2010 at 7:32 pm
Maybe I’ll see you there?
Been pretty busy lately.
Yeah, and overload seems to be a common theme.
I tend to focus on one subject at a time for a very long time myself.
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Derek Alvarez on May 14th, 2010
Copywriter’s Guild is awesome!
I agree with Mary, copyblogger.com is another great resource.
Sign up for their email list, “Internet Marketing for Smart People,” too. Totally free.
Ben Settle has a lot of golden nuggets, as well.
Have a great weekend, Jason!
– Derek
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Chris Owen on May 14th, 2010
Hey Jason,
You picked a great product to plug here. David is a genius and an all around great guy.
To give an example of the value of the course, you can get personal training for you and your copywriting team from David for about 30 grand.
Or you can take this course and get loads of his idea’s for less than your monthly phone bill.
I have quite a few books and courses myself, and this is one that I enjoyed a lot.
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May 17th, 2010 at 7:30 am
I like the comparison.
David isn’t a fly-by-night Copywriter either. He really knows his stuff.
And it’s definitely cheaper than my phone bill!
That comment cracked me up.
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Tommy DiPietro on May 15th, 2010
Hey J,
I just bought Copywriter Guild when I bought my copy of WWN. It is awesome!!
Copyblogger is another great free tool that I read on a daily basis.
I have to agree with Richard, I bought Market Samauri about two weeks ago, it rocks.
Thanks for all the tips, I actually printed everyone out and will read them with a highlighter.
Have a great one everyone,
Better Buncher,
Tommy D.
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May 17th, 2010 at 7:31 am
Nice,
When I’m through with this month’s priorities I’ll be looking into that Market Samurai. I’ve heard nothing but good so far. But hate to recommend anything till I try it.
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Jerry Rocco on May 17th, 2010
I’ve listened to the CG probably 75 times and I still extract a fresh new nugget very time. David also gives away a ton of great resources to reference. It always puzzled me as to why MS didn’t regularly promote this, or even have an affiliate link until recently. Anyway, I’m glad to see it in circulation again, keep up the good work.
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Rhonda Miller on May 18th, 2010
I just got Copywriter’s Guild. Haven’t had a chance to get into it yet, but it sounds like I better get started.
It’s definitely true that you can get all the traffic you want, but if you are not converting that traffic, you definitely need to be honing your copywriting skills. Ferny has me busy with this right now. Look out world, here I come. lol
Have a great day,
Rhonda
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Emily on May 31st, 2010
I’ve listened to the CG probably 75 times and I still extract a fresh new nugget very time. David also gives away a ton of great resources to reference. It always puzzled me as to why MS didn’t regularly promote this, or even have an affiliate link until recently. Anyway, I’m glad to see it in circulation again, keep up the good work.
[Reply]
Hey Jason,
I was wondering when you were going to promote this one. You were always promoting Yanik’s Course. The Copywritter’s Guild is way more powerful.
Folks need to invest in it if they don’t have it!
Have a great weekend…
Josh
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May 14th, 2010 at 11:33 am
Yeah, it kind of slipped my mind.
Gosh, I can barely remember half of the Copywriting books I’ve been through. That’s why I spend so much time rereading them.
But, Copywriter’s Guild is definitely on my ipod.
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