Writing Profile Pages That Rock

I have friends who have a beautiful home. They’re not carpenters but they spent years renovating it. They did an amazing job in their kitchen. They even bought new stainless steel appliances to match the decor.

Outside, they have a beautiful rock garden with flowers blooming everywhere and a picnic table with an umbrella for the kids.

But they have this BIG UGLY ROTTING SHED in the back yard.

It’s kinda like most people’s profile pages…

Rotting away and infested by raccoons…

They spend all this time renovating content. They post articles on Better Networker, Hubpages, Squidoo, and Ezinearticles. They hire a designer to make their blog look professional. Then, almost as an afterthought, they toss a bucket of paint on their bio page and call it done.

Dude, that’s totally not cool. It’s like tacking a tarp on the side of your dream home and calling it a garage. But don’t worry, I got you covered.

Here’s three tips for writing profile pages that rock:

Profile Tip #1 – It’s A Sales Letter

This is gonna upset a few people but I really do believe that a profile is nothing more than a cleverly disguised sales letter. You’re trying to sell people on liking and trusting you. You’re trying to sell them on your experience. You’re answering that ever present question: “What’s in it for me?”

Don’t forget your headline.
Don’t forget Your subheads.
Don’t forget your “call to action”.

Profile Tip #2 – Hang Your Trophies

• Photos of you with recognized “gurus”
• Testimonials from friends and associates
• Credentials, degrees, diplomas, certificates
• Photos of your vacation, your home, your lifestyle.
• Anything that presents you as an authority.

It’s your profile, so don’t be afraid to brag a little.

Profile Tip #3 – Don’t tell your story

Let’s face it, most people who visit your profile don’t really care about you. They’re curious. So share the highlights of your life instead of writing out the play by play. Most people don’t want to hear about the bruise you got when you were two. Or the pony you didn’t get when you were seven.

But they might be fascinated by how you used to knock on doors with your MLM training cassette in hand, a sweaty nervous wreck who was ready to quit till he discovered a dusty old book in the local library by Chuck Norris that changed everything.

Bonus Tip – Positioning

You don’t need to sell your opportunity on your profile page, but you do have to sell them on trusting you. They should walk away thinking:

“Wow. This guy really knows what he’s doing.”

The easiest way to do this is to position yourself as a big fish in a small pond. You don’t have to be good at everything. Maybe you’re exceptionally talented at using Hubpages to drive traffic to blogs? Maybe you know more than anyone else about Social Bookmarking. It doesn’t matter. Pick and stick.

It’s Expensive Real Estate

Your bio page is the most expensive real estate on your blog or any other site, because eventually everyone who associates with you will check it out. If you think you can get away with a blank profile these days then you must be living in a cave. Above all, upload at least one decent mugshot unless you look creepy or something. Nobody does business with the “Blank” from Dick Tracy.

How Do You “Pimp” Your Profiles?

If you have any really groovy suggestions then why not share them with the gang? I know, a few of you have really rocking blogs. You guys are always on the ball… two steps ahead of me.

See you soon,

Jason Better The “Better Networker”
The Jason Better Blog

P.S. Tweet me up. Hey, I know you’re on Twitter already. I see you slinking around there when you think nobody is looking. If you like this article then feel free to share it with your followers too. Thank you kindly.

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