You seem to have things under control.

But, I’m happy to share a few ideas. I’m
just glad you enjoyed them.

Thank you.

Osman

Yeah, I think you’ll notice the decline
in your open rates as your list grows. I
don’t really know how to avoid this… short
of being very selective in who you allow on
your list.

I think the name and reputation will always
outweigh the subject of the day… I just like the
little boost in traffic you can get with great subject lines.

It’s like having Christmas day all over again.

Now that’s a cool tip if I ever
saw one.

I actually know a copywriter who
writes his using popular movies… or tv
shows as inspiration and the guy has
built his career on it.

I definitely agree that the relationship has a lot to do with it.

For example, I open every email you send me because I know you deliver valuable info.

And I can also see that the size of the list becomes a factor.

For example, my wife and I can get anywhere from 25% to 67% open rates on our emails, but we’re still in the hundreds.

But I think the biggest factor is the value.

When you consistently deliver value, people don’t mind when you have something for sale, too.

I probably got off course a little, since this was a post about subject lines…

Which brings me to this point:

People hate to be tricked — so I avoid any subject line that doesn’t match up with what’s in the email.

I once heard a tip on writing effective email subject lines:

“Use titles of old songs, or old song lyrics”

1. “Just Another Manic Monday”
2. “Black Velvet”
3. “Dude Looks Like a Lady”

The idea is that the reader will know that they’ve heard/seen those words before (they may forget where they heard/saw them), but will then be compelled to open out of sheer curiosity.

It has worked well for me in the past.

Dave
http;//www.daveroland.com

Thanks for dropping in.

I agree. I think in a sense, every sentence
you write has to be treated like a headline.

The whole point being, that you want everybody
to read on.

In practice, there are slight differences. Subject lines
are one of the hardest things to write for me.

Not only do they have to be short, but they must be
believable and curious too. Newsworthy subject lines
have worked for me in the past… but yesterday… one
bombed again.

So I guess the only thing we can do sometimes is test the
differences and collect the ones that work. Using copywriting
guidelines to inspire each new one as we go.