Yeah, pretty much: “As long as they have to be!”

No shame in skimming.

Time is valuable and you only get
24 hours in a day…

And that’s only if you refuse to sleep!

Sometimes there is a lot of value, but it’s written so dry that I find myself daydreaming when trying to read every word. In those cases I have to skim to get the meat out of it, without falling asleep.

Yeah, I think a lot of people
overlook the fact that most
sales letters are monsters!

When people go to spend money
they want to know everything there
is to know about the product.

Still, I’m like you too. Skim and
select… read what I like. It’s just
nice to have the option to read more
too.

I am a skimmer, for sure! I skim the headlines, and if I like them, I will read the rest (unless it’s super long).

Another thing I’ve learned is to teach people with your sales letter. Magnetic Sponsoring, for example, is a 62 page salesletter — but it has lots of valuable information.

The best marketers seem to add value with everything they do and they up-sell you on the next thing at the same time.

You obviously know what
you’re doing… I really
like how you break the training down.

It’s like one article but spaced out
in bite sized chunks in video.

I think a lot of people could learn
from you. I know I try to learn from
everyone who stops by…

It’s a big world… but a small one
too.

I had a fantastic day today! I created and posted a new video (part 5 of my 7 part series on The Common Mistakes People Make with Online Marketing Videos – Trying to Perfect Your Video) on my blog and of course on betternetworker.com and I’m really excited about!

I’ve been involved with online video for a few years now. I learned from a lot of trial and error and from a lot of reading and working with other experts online.

Online video marketing is an extremely hot topic these days and I’m glad to be in the middle of the action.

Thanks for dropping in.

I have to admit I’m a lot like
you.

As for bullets… well…

Half the time bullets are the
whole sales letter.

I think these days our brains are
exploding with info overload.

Making our letters and blog posts
easy to read isn’t something to
take lightly anymore.

Hope you’re having a great day.

I am definitely a skimmer, more and more so with less and less time available.

I read some while back that a great ad copy must have some bullet points. I guess it fits pretty well to the fact that many people just read what grabs their attention and bullet points are short, to the point messages.

What’s your take on this?