Hide Your SEO Keywords Like A Chipmunk | MLM SEO Tips
Hey, have you ever seen a chipmunk (or a squirrel) stuff nuts into its cheeks? It’s ridiculous!
Seriously, chipmunks shove peanuts into their cheeks until it looks like their little furry noggins are about to EXPLODE.
What do chipmunks have to do with SEO?
Well, it kinda reminds of the way “SEO Experts” stuff keywords into their websites – only to get banned or “sandboxed” by Google.
So today, I’m going to show you how to hide your keywords in your articles without looking like a greedy little chipmunk – or SEO junkie.
Here’s 5 Ways To Hide Your MLM SEO Keywords:
#1 – In Your Headlines: Okay, so that’s nothing new. Every SEO expert worth his salt will tell you to put your keywords, longtail keywords, in your headlines. But, here’s a sneaky way to do it if you’re struggling with making your SEO headlines people friendly too:
Use dashes, brackets, or even ampersands!
Here’s what I mean:
How To Hide Your SEO Keywords Like A Chipmunk
Becomes:
How To Hide Your SEO Keywords Like A Chipmunk | MLM SEO Tips
#2 – In Your H1, H2, H3, tags: I hope I don’t scare anybody off by mentioning a little bit of old-school HTML. But after your main headline, your title tags are a fantastic place to squirrel away some of your keywords too.
NOTE: If you don’t know what I’m talking about, it’s those little brackets that show up when you look at the code of your blog posts. I highly recommend you learn the ABC’s of HTML if you’re into blogging. It’s not as useful as it used to be – but it’s still handy.
#3 – In Your Anchor/Link Text: Unless you’re heavy into SEO Marketing you’re probably linking to websites with open links like http://www.jasonbetter.com/. But here’s a clever little trick – why not link to your site using your keywords?
For example:
Visit me at http://www.jasonbetter.com/
Becomes:
Click here for Jason Better’s MLM SEO Tips
Isn’t that clever? Well, sorta. If you overdo it with your carefully selected keywords then Google might penalize you. Moderation is the key.
# 4 – In Bolds, Italics, Underlined: Basically, SEO Bots love when you make things easy on them. And while there’s a bit of debate going on about whether or not Bolds, Italics, Highlighting, or Underlining have any real effect on ranking for keywords – it certainly doesn’t hurt – as long as you don’t overdo it.
#5 – In Picture Titles/Alt-Text And Surroundings: When you give your pictures descriptive names, subheads, and alt-text you’re not only helping your readers, you’re making it easier for the Google Bots to crawl your site too.
Putting It All Together
The verdict is still out about how effective some of these SEO strategies are but there’s no doubt that they influence on how Google ranks your pages.
SEO isn’t the sexiest part of your marketing.
But, these little tips can have a big impact over time.
If you enjoyed this article then please share it with your friends on Twitter, Facebook, Or Better Networker. It’s definitely appreciated. 
To your success,
-Jason The “Better Networker”
-The Jason Better Blog
74 Comments
Josh Garcia on May 10th, 2010
Hey Jason,
All of these methods are awesome! Sometimes I like to hide my keywords in my title just like you mentioned. I learn this from following other great internet marketers.
I saw they were doing this not all the time, but at times when it was hard to create a title with the keyword. I’m glad you exposed it! 
Chat with you later…
Josh
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May 10th, 2010 at 11:37 am
For sure,
Sometimes it’s just tough to write your keywords into your headlines.
Honestly, I prefer non-keyword headlines.
But when it comes to online marketing. It’s hard to get away from SEO. It’s such a great source of traffic.
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Ilka Flood on May 10th, 2010
Wow! Those are great tips, Jason! Thank you so much for sharing them. Most of them I didn’t know. So I definitely will start implementing them.
Have an awesome day!
Ilka
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May 10th, 2010 at 11:42 am
The good news, it doesn’t take much extra time.
I mean, you have to headline, name pictures, and so on either way, right?
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Wayne Vassell on May 10th, 2010
Hey J,
Some great SEO tips there. It is amazing what the little things can do to make a big difference to your traction in the SERPS.
Thanks for this, I picked up a nugget here and also confirmed a bunch of other SEO facts.
Wayne Vassell, signing out…
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May 10th, 2010 at 12:01 pm
It’s like any other sport. Learning the fundamentals and stick with them. I won many games of Horse that way. This place is great for fundamentals.
Keep up the great work.
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May 10th, 2010 at 2:01 pm
Definitely about the fundamentals.
When you get caught up in the details it’s tough to get anything done at all. 
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Kellie on May 10th, 2010
Jason, are these title tags? I have a place for title tags on my blogs dashboard but it says they are optional.
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May 10th, 2010 at 2:03 pm
Those would be the title tags in your content.
It’s a carry over from HTML that still comes in handy with Wordpress blogs.
But since your headline is technically your H1 title tag anyway. You can get away with not using them.
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yadvinder singh on May 10th, 2010
Hey there jason, that was something on SEO I was looking for a long time. As I am not into in completely and that’s are some handy tricks I am waiting to use and of course without overdoing it. Thanks for the valuable post.
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May 10th, 2010 at 2:05 pm
Same here Yadvinder.
I don’t claim to be THE SEO expert. But I do use quite a few SEO tricks to rank some pages on Google.
This one for instance hit the top Google Spot for MLM SEO Tips in less than 30 minutes.
So this stuff does work. As long as you focus on your readers first.
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Susan Redmon on May 10th, 2010
Hi Jason…and thanks for the SEO tips. Every little bit helps!
Susan
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Rhonda Miller on May 10th, 2010
Thanks Jason,
I’ll be the first to admit, I have daily wars with SEO and I picked up a helpful hint. Thanks so much for putting it in layman’s/kindergarten terms.
Well, it’s time to go rope me some SEO KW’s.
Have a fantastic day,
Rhonda
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May 10th, 2010 at 11:57 am
I am going to name drop a program. Market Samurai look it up. It littlery saved me about 15 hours of work in the first 30 minutes of KW research. Plus the training is amazing.
Jason you gotta look it up as well. Your team will thank you if do not already have it.
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May 10th, 2010 at 12:28 pm
Hey Richard,
Thanks for the tip:)
Rhonda
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May 10th, 2010 at 2:08 pm
Hey Richard, I’ll have to.
You may have noticed that my keywords aren’t even close to being optimized on this site.
But hey, Rome wasn’t built in a day.
I’m all for anything that makes picking keywords easy so I can spend more time on content.
Richard Kaulfers on May 10th, 2010
Ooo to the little things in life. These are the basics that so many like to ignore. Everyone here, we are truly among the few and we are getting the edge. If anyone would like to connect just hit up on Facebook or leave a comment.
Thanks again Jason Better.
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Ken West on May 10th, 2010
Hey Jason,
I knew some of this, but #1 and #3 were great information for me. Very clever tips.
Thanks for sharing these insights.
Ken
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May 10th, 2010 at 2:10 pm
Ken,
I get soooo excited when I learn these things.
I swear, it’s like Christmas.
#3 was a big one for me personally.
I completely ignored anchor text for ages.
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Mitchell Dillman on May 10th, 2010
And the hits just keep on coming!
Thanks Jason…This is Great stuff.
mmm, mmm, gooood.
Think I’ll hang around here some more.
See ya,
Mitchell Dillman
P.S. Hey Jason, just posted up some new videos of some of my recent “offline” shinnanagans…
…If you’re interested, go to:
http://www.youtube.com/user/MrMldillman
Look for “log home construction” video. Maybe we can set you up with one of these Sweet Abodes. :->
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May 10th, 2010 at 2:18 pm
Youtube wouldn’t let me comment.
But awesome vid my friend.
I thought I was watching a professional TV shows. Mitchell Dillman’s neighborhood, or something.
You’re building a solid foundation yourself.
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Dan Johnson on May 10th, 2010
Thanks for the tip of the day Jason, I’ll make sure I use this on my next blog post.
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Twila Jacobs on May 10th, 2010
Hi Jason,
Love your nuggets of info I pick up here!
Keep up the great work and thanks for listening to what we want.
Have a great day!
Twila
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May 10th, 2010 at 2:21 pm
I try Twila,
I figured I’ve been making some headway with SEO.
Might as well share.
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Mark Gubuan on May 10th, 2010
J,
An SEO Ninja secret is to use keywords in the images when you save them to a self-hosted file directory. Ever wonder why when you search the picture of Brad Pitt you get a picture of Jason Better?
That’s because he saves all his pictures as Brad_Pitt.jpg.
Lol.
Just kidding. Be careful with this one because I’m sure Big Brother is watching and will “slap” you silly once they figure out how to use a relevant image algorithim of some kind.
In other words,
MLM_Presentation_Secret.jpg will be much more SEO friendly than, Mark_Presentation.jpg
Ya feel me? Try searching on an image you uploaded to your self-hosted WP site and you’ll see what I mean.
Mark
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May 10th, 2010 at 2:24 pm
I’m with you Mark.
It’s a very dangerous game to stuff the wrong keywords anywhere with Google.
Keyword stuffing went the way of the dinosaur.
The image thing is debatable too.
Some experts are saying Google ignores the names and goes for the content near the picture to rank the image now – I think it’s better to be safe than sorry.
Google is secretive.
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May 10th, 2010 at 2:39 pm
This is Cool stuff…
A guy Will really start learning a thing or two around here, if he not careful!
But I’ve been saying that since day 1.
And ya know what…like I said, think I’ll hang round here some more. lol
MD
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Rebecca on May 10th, 2010
Hi Jason,
Thanks for sharing these great tips. I have been doing a lot of these for a while but am looking forward to implementing # 1.
Like Mark, I have also noticed the importance of the image file names in addition to the alt-text.
Have a great day,
Rebecca.
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May 10th, 2010 at 2:25 pm
No prob,
It’s hard to get them all in every article.
I’m big on headlines… so sometimes I won’t even optimize them at all… not for SEO.
I know that’s a faux pas in SEO.
But I try to write for people first.
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Richard Kaulfers on May 10th, 2010
Just as image names. the same goes for your video files or any file for that matter. Time to bust out the dictionary.
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Shawn Easterling on May 10th, 2010
Wow, Appreciate the tips Jason now I’m going to implement always gotta keep improving SEO.
Thanks!!!!
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Melodie Kantner on May 10th, 2010
Thanks Jason,
I love SEO tips. You are always sharing such good stuff.
Melodie
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Amy Starr Allen on May 10th, 2010
Thanks again, Jason… you always make it so user friendly and easy to understand and implement.
I don’t know another sould who could summarize anything SEO related so efficiently .
I LOVE this place!
Thank you!
-A
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May 10th, 2010 at 2:28 pm
Gosh, and this one was rushed…
I wish I had more time to get these tips out there.
Plus, make them easier to read.
Some days are busy.
Thanks Amy.
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David Wilcoxson on May 10th, 2010
Great tips Jason! Google loves all of these things, as it helps them understand your content and links.
It’s just when your SEO strategies get ‘unnatural’ that Google gets suspicious. If every anchor text link to your site says “MLM SEO Tips”, that doesn’t look natural.
So change it up to “MLM Tips for SEO”, “SEO Tips for MLM”, etc..
And don’t always point your anchor text links to the home page, as that’s not natural either. It would be more natural for incoming links to point to blog posts or silo pages (which list all the posts for a particular category)
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May 10th, 2010 at 2:30 pm
Amazing tips David.
You’re right on too.
Google is getting a lot savvier these days.
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Gayle Buchanan on May 10th, 2010
Morning Jason, thank you for the list, excellent start to the day, for the first time I know everything on the list and actually how to do it – yay
Have a good one
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Derek Alvarez on May 10th, 2010
Hi Jason,
I do think Google is ranking images by the keywords that are in the article.
I’ve been finding this to be true when I do a Google image search for some keywords I’m researching…
and find my own pictures ranking for words I know I didn’t include in the alt text, but were in the article, tags, or categories.
This is awesome stuff… Looking forward to more!
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May 10th, 2010 at 6:22 pm
Yeah, that’s something I’ve heard a few SEO experts say too. Google is placing more emphasis on the content then anything that looks like obvious SEOing.
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Marcus Baker on May 10th, 2010
Hi Jason,
Thanks for the tips. I use most of these consistently.
The one that drives me crazy the most is headlines. It’s a huge challenge to be creative and include keywords in the right places.
I hear what you are saying about writing for people first. When you have a large following it does not matter as much but when you want people to find you to begin with then in my head keywords matter more.
Am I being too “technical”?
Marcus
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May 11th, 2010 at 7:02 am
I don’t think you’re being too technical Marcus.
This is an issue that plagues me too.
For example, this article here is currently ranked number in it’s Search Engine Results Position for the keywords MLM SEO Tips.
But the catch is, it would have received more shares and tweets with a better headline.
So it’s always a trade off.
I believe you should always write for people first then SEO the content later as best as you can. Now, some experts will disagree with me but here’s my logic:
The whole point of your article headline is to get people to read it. It doesn’t matter if a gazillion people see it in the long run if nobody reads past the headline.
Because your headline is the only thing that will get a skeptical reader to dig in and read.
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Chuck Bluestein on May 10th, 2010
This reminds me of the saying about hiding something in plain site. Linking to your website with keywords is the most powerful thing you can do. With enough links to your site with this you can come up #1 for a Google search for that keyword even if that keyword is not on your site. There was a famous story about a group doing that with the Scientology site using the keywords “dangerous cult.”
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May 11th, 2010 at 7:04 am
That’s interesting.
I always thought the keywords had to be in the post too.
But I believe it.
Google works in mysterious ways.
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May 11th, 2010 at 9:25 am
It’s true, Google search “click here” and see what comes up!
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Susanna on May 11th, 2010
Hi Jason,
Wow, thanks. Some of those I hadn’t heard before. And some are such simple little changes.
Awesome tips!
Susanna
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May 11th, 2010 at 7:07 am
Thank you.
I try to keep things simple Susanna.
Trust me, I’m not THE SEO expert.
Ferny and Raymond could walk circles around me in that department.
I’m a marketer first and foremost.
The rest is the icing on the cake.
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Emma on May 11th, 2010
Thank you for the tips Jason, I will certainly ne implementing them!
Gosh, so much to learn but you make it so much easier!
Hope your week is off to a great start!
Greetings from sunny Portugal!
Emma
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May 11th, 2010 at 7:08 am
I know,
Don’t worry, I’ll keep things bite-sized.
This week SEO, next week, E-mail marketing,
then possibly more copywriting tips.
By popular demand.
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Proof That Basic SEO Still Works|MLM Seo Tips | Jason Better on May 11th, 2010
[...] simply followed the SEO Training tips I gave you yesterday. If you missed those MLM SEO training tips then click here to read [...]
Fred on May 11th, 2010
Thanks Jason,
When it comes to all of this SEO stuff I am a complete newb but if I keep on picking up bits and pieces from you along the way, I am sure I will be fine.
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May 12th, 2010 at 10:25 am
Hey Fred,
No worries, I’m not that advanced when it comes to SEO.
I know what works for me, and that’s what I share.
Gosh, this blog is currently an SEO nightmare.
Priorities first.
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Amir Shkolnik on May 12th, 2010
Awesome tips Jason, the first tip was a huge one for me personally.
Creating an attractive headline when your keyword is not attractive at all isn’t easy but your first tip changed the game.
Have a great day,
Amir Shkolnik
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May 12th, 2010 at 10:31 am
Always a concern.
When in doubt I leave it out.
I’d rather have ten happy readers than five hundred .01 second page views. lol
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Michael T. Makahamadze on May 13th, 2010
Hey Jason,
I particularly love the first tip. So simple, but definitely helpful; I will be putting it to use no doubt. Thanks for the great tips.
There’s a chinese proverb, that says, “When someone shares something of value with you and you benefit from it, you have a moral obligation to share it with others.” So…..I am definitely sharing this with others.
Have a great day.
Michael
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May 13th, 2010 at 10:36 am
Awesome,
Thank you Michael.
I love the proverb. You must know that I’m a quote hound.
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Nelson Montanez on May 13th, 2010
Always something new to learn. Had no idea about these tips until you mentioned them
Be Blessed
Nelson
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Great post JB,
I’ve learned a lot over the last six months about SEO. Specifically about the Alt text and title. I didn’t realize the impact they had.
Thanks for spreading the SEO love.
Have a great day,
Jerome Ratliff
[Reply]
May 10th, 2010 at 11:36 am
It’s funny how little things have a big impact over time. I’m a big fan of the little tips.
Daily improvement.
It all adds up.
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