Imagine if every seventh time you opened your front door there was a different person’s home behind it. Well, that’s exactly what’s happening to almost every seventh person who visits your blog. And whether you know it or not, you’re probably losing a lot of your network marketing leads.
It’s called a “404 Page” And It’s A Big Hole In Your Bucket Of Network Marketing Leads!
Because a 404 page is the blank page that shows up when your visitors click on one of your links and your page is missing.
This blog post will tell what you need to know about editing your 404 page (or redirecting your 404 page) so that you stop leaking leads every time you pour traffic into your marketing funnel.
I can’t stress how important this is…
You could be losing 20 leads out of every 100 you get and you wouldn’t even know it. These are people who won’t come back… and you already know how time consuming and expensive it can be to drive traffic to your websites…
For some people this is the difference between breaking even, going broke, and maybe even generating ten more leads a day. For you, it might be the difference between making a couple hundred extra bucks a month or a couple thousand…
So How Can You Plug The Leak?
Well, here’s a few suggestions…
#1. Set up a custom 404 Page With Wordpress.
Make your 404 page part of your plan. Whether you like it or not some people are gonna end up there by accident. So you might as well It make it as useful any other article on your site.
You could use the page to redirect your lost visitors into the fold. You could post links to your best blog posts… or even a blog directory here.
You could even use a bit of humor to diffuse their frustration. I found this link particularly amusing. Especially the picture with the cat “fixing” the computer… but maybe it’s just me.
There’s more than one way to handle your 404 page. But I would recommend you do your level best to send that traffic somewhere useful. The name of the game is leads… and making your readers laugh for no good reason… is probably not the safest bet.
How To Customize Your 404 Page…
I really wish I could write a better ‘how to’ than the actual Wordpress codex… but this link here pretty much gives you everything you need. Assuming you set up your Wordpress blog yourself this should be a walk in the park for you. If it isn’t then you really need to cozy up to someone who knows this stuff like the back of his hand…
Here’s the link again: How To Customize Your Wordpress 404 Page
Still, it’s cheaper than you think to hire a programmer for basic stuff like this… and you should keep one handy for all your basic site needs. It will save you gobs of time too.
Another option is to redirect your traffic…
# 2. Redirect Your 404 Page
This requires a little bit more know how, but it’s possible to redirect your 404 page to any page you want. The only problem with this is that you might end up with some confused visitors if they keep getting redirected to your home page.
If you have a teenager around then this is when you want to bribe them with pizza… or you could dig up a tutorial or two… but they all seem to use php… something I’m not familiar with. Hence, why I rely on programmers to figure this stuff out.
# 3. Upgrade Your Plugins
This is probably the easiest way…
Gosh. Even I can do this!
You can actually load a few plugins that will monitor your links or 404 page errors so that you can correct them manually. Here’s a few that you might want to look into if this concerns you:
In no particular order…
• 404 Notifier: “If you’ve decided to move things around on your site, you might overlook a few redirects and end up with some broken URLs. This will help you catch those so you can take care of them.”
• 404 SEO Plugin: “This simple plugin will give you a customized, smart ‘Page Not Found(404)’ error message. It will automatically display links to relevant pages on your site, based on the words in the URL that was not found.”
• Smart 404: “Instead of quickly giving up when a visitor reaches content that doesn’t exist, make an effort to guess what they were after in the first place.”
As with all plugins, give them a whirl and if they aren’t working the way you want them too then simply deactivate them and try the next one. I know these ones are popular but sometimes the functional differences between Wordpress templates can interfere.
How Can You Prevent 404 Errors In The First Place?
Well, I only have a few tips really…
• Check your links over time.
• Don’t delete posts unless you have to.
• Don’t link to anything you’re gonna move.
• Set up silo pages and link to them instead.
Anyway, I Really Need To Get Busy And Edit My Own 404 Page…
Hopefully before the week is up… it seems I misplaced my password… and I don’t have permission to edit my 404 file. Geeze, I can only post articles right now.
Did You find This Post Helpful?
I’ve been going over past issues of The Jason Better Blog and I feel like some have been going off track. So, I would love your feedback as it will help me write better posts for you in the future.
Topic requests are always welcome.
I can’t make any promises but I would love to hear your ideas today.
Jason The “Better Networker”
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