7 “Musts” For Network Marketers
I was listening to Todd Falcone’s interview over at Better Networker last night and it inspired me to write my own list of “musts” for Network Marketers. Here they are…
#1 – You MUST Focus Like A Laser Guided Missile
If you try to recruit everybody you will probably recruit nobody.
Yeppers, I know you hear this advice everywhere these days, but this is probably the single most important (and sadly overlooked) skill in business.
#2 – You MUST Know Something Almost Nobody Else Knows
If you need open heart surgery, you’re not going to get it done at the local meat market. You want somebody who actually knows what they are doing. Somebody with a steady hand, a sharp scalpel, and a brain. Network Marketing isn’t all that different.
#3 – You MUST Have A “Eureka!” Moment
In a highly competitive niche like Network Marketing the only thing that sets people apart is a “big idea”. Nobody will give you big ideas, because they aren’t for sale, but you can think up your own. And honestly, it’s the hardest work you’ll ever do – so get cracking.
#4 – You MUST Have More Personality Than A Block Of Cheese
Why do you read some e-mails but delete others? In some cases, it has nothing to do with tips, tricks, or secrets, but personality. You open the door for “Uncle Bob”. You SLAM the door on “Aunt Helga”. It’s something to think about.
#5 You MUST Learn To Solve Your Own “Freakin’” Problems
I hate to say it, but there’s no hope for some people…
- When a door is closed they refuse to turn the doorknob.
- When an elevator breaks down they refuse to take the stairs.
- When a tree falls on the sidewalk they refuse to walk around it.
Because, believe it or not, some people are stuck in 3rd grade and they’re still waiting for their teacher or mommy to solve all of their problems and make the “Boogey man” go away Unfortunately, the real world doesn’t work like that.
And last but not least…
#6 – You MUST Totally Ignore What “Joe Blow” Is Doing
The average “Joe Blow” is not making any money at all in business…
So, this is the easiest tip of them all, watch what everybody else is doing and do the complete opposite – easy beasy.
#7 – You MUST comment on this post and share it with your friends…
Kidding, but that would be totally cool of you.
-Jason The “Better Networker”
-The Jason Better Blog
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76 Comments
Dwayne Huggins on March 30th, 2010
Ha, great list J
Interesting to live up to but great nevertheless!!
I find the more I work in my business the more I learn the more I can offer and the more ideas I have. Which means my “big idea” is right around the corner!!
Problem solving, is a great one, this way you don’t rely on people to solve it for you (holding you up).
Have A Great Day
Dwayne
[Reply]
March 30th, 2010 at 10:56 am
I always liked the David Ogilvy quote:
“Unless your advertising contains a big idea, it will pass like a ship in the night.”
Highly recommend anything by David Ogilvy. His books are dirt cheap and out-of-print usually… but rocking with ideas.
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March 30th, 2010 at 11:00 am
David Ogilvy.
Thanks for the tip.
I’ll look him up.
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Wayne Vassell on March 30th, 2010
Hey J,
Its true what you say in Tip 2 there: “You MUST Know Something Almost Nobody Else Knows”
Every now and then an over night star is born online, and I wonder how did that happen!?
9 times out of 10 that person had a great success story or a skill that everyone else over looked.
Great offering of tips there.
Wayne Vassell, signing out…
[Reply]
March 30th, 2010 at 11:33 am
Well you know what they say: “In the land of the blind the one eyed man is king.”
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Twila Jacobs on March 30th, 2010
Hi Jason!
Love number 4 and 6 (what happened to 5?)
Some people have the persoanlity that just makes your eyes want to roll in the back of your head when they speak. I’ve fallen asleep on many webinars, even while sitting at my desk.
While sometimes we need a little point in the right direction, if you can’t do it yourself without someone holding your hand all of the way, then just don’t do it! I don’t mind helping people, I need some help sometimes too, but I’m not going to do it for them!
Have a great day!
Twila
[Reply]
March 30th, 2010 at 11:36 am
You’re describing most of the high school teachers I remember. Gosh, brings me back, but they were really talented at putting students to sleep and then getting upset when it happened. 
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March 30th, 2010 at 12:25 pm
OK, now it’s #4 and 5 I love…I thought I was loosing it the first time I read it.
I think Josh needs to paste it to his wall and not past it LOL, I think there is something funky in the air today ; )
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Hector Cuevas on March 30th, 2010
What’s up J..
yup, that ’staying focused’ one is getting old… but it’s more important now than ever before with all the “new shiny toys” popping up left and right..
thanks for the refresher..
Take care
Hector
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Susan Redmon on March 30th, 2010
Jason…great list. My favorite and the hardest for me to do is #7.
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David Wright on March 30th, 2010
Thanks Jason.
#6 is spot on. Your value is a function of how many people’s problems you solve, so you have to solve your own first.
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March 30th, 2010 at 11:38 am
And I’m amazed by how many people have not discovered “Google”.
Gosh, some of the questions I get.
I hate pointing people to Google but some people aren’t good at solving their problems… and “googling” them is a good first step.
Thank you David,
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Charlene Hall on March 30th, 2010
Awesome article! Im digging tip #4!!! The beauty of network marketing is that YOUR personality is allowed, and people LOVE IT!!! There’s only one you…don’t be like everyone else. You’re sure stand from the crowd.
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March 30th, 2010 at 2:06 pm
Not only is it allowed it’s practically a “must” these days. 
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Rebecca on March 30th, 2010
Hi Jason,
Great tips.
I love #6. It is so refreshing when you meet someone who is willing to learn for themselves or collaborate with others.
Have a great day.
Rebecca.
P.S What happened to #5?
[Reply]
March 30th, 2010 at 11:41 am
Oh boy…
Seems like I deleted it, but I’ve fixed the issue.
Way to call me on a major typo Rebecca.
Love it.
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Chris Owen on March 30th, 2010
Hey Jason,
#6 is my personal favorite. I don’t know how many times that I have gotten calls to come fix a friends computer just to restart it, and everything is fine. I know that not everyone can find the time to learn everything, but seriously, turn the freakin knob before you assume the door is locked.
Sorry, needed to vent. Thanks for that, I feel better already.
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March 30th, 2010 at 4:50 pm
Haha,
Chris, we’ve all been there.
I try to be nice to everybody who asks me a question but man oh man… I get some doozies.
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Jeremy Watson on March 30th, 2010
Yes, I do agree, People do not like robots… Be yourself and be your own person. Go out on your own separte from the pack and Stand out from the crowd… if everyone is wearing black, You wear GREEN, Yellow or Red… Its amazing how many people are out there just being like everyone else not getting anywhere
Jeremy Watson
NetworkMarketingTricks.com
[Reply]
March 30th, 2010 at 2:08 pm
Or to paraphrase Mike Dillard a while back…
If everybody is wearing a suit, wear a t-shirt and vice versa…
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Jerome Ratliff on March 30th, 2010
Hey J -
When I hear someone say “MUST” it must be for a reason that I should listen.
I am learning these 7 Musts are things I’m working on. Some I’ve gotten good at, some still need some work. I know I said this before, but it’s an evolving process.
I think I’m getting really good at #7. Josh has certainly mastered that one. LOL
Jerome Ratliff
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Tommy DiPietro on March 30th, 2010
Hey J and the “Better” Bunch,
I am a member of my community’s Chamber of Commerce for my primary business. There was a networking event two weeks ago and we discussed our problems with our business and what we can do to improve it.
I started talking about the different ways to “attract” customers thinking outside the box.
Now, it relates to your post and also yesterday’s post. They all think I specialize in just my business, not realizing how much I know about attraction marketing, so they were like glued to my words.
I used an example for a woman who is a real estate agent, builder and works with a guy who owns the construction company.
I told them instead of advertising your business with a “Free Estimate” like EVERY SINGLE BUSINESS DOES in the directory,
I told them to come up with a special report about…
the pros and cons of building “green”
or
What you DIDN’T know about your septic system, you know something completely different than the norm.
My point is I was able to cover the first six points you made in your post to a group of people that were all thinking like a block of cheese. They were used to the same thing and were getting by because of customer loyalty. I told them to change things up and find something that may be able to attract someone new. Someone that is looking, yet can’t seem to see past the same ad over and over. Right?
That is why I decided to really concentrate on video marketing. Yes, I will write articles and blog, but will cut, edit and release a video with every one. I do not see alot of videos out there for my primary business and feel I can really take advantage of recruiting using this strategy.
Kind of in a rush to write this, sitting under a rock with my netbook, lol.
Oh yeah, now I am covering #7 too
Have a great day everyone!
Tommy D.
“The Prospecting Hero”
[Reply]
March 30th, 2010 at 2:20 pm
Just remember to “think inside the box” when everybody is “thinking outside the box” and vice versa.
You reminded me that Network Marketers who spend time developing their Internet Marketing skills are miles ahead of the average business owner.
I’m amazed by how little most people know about marketing their businesses.
It’s even scary when you look at how little advertising agencies know about advertising.
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Jay Couture on March 30th, 2010
I would agree with most of what you say, except about “knowing what almost no one else knows.” I think many of us know much more than we think, and many times it is comparable. But it is the dedication and the unfettered action we take on that knowledge that separates the “have done’s” from the “have done nothing’s”. And on having more personality than a block of cheese?! You ever try Limburger? That is a cheese you cannot forget…well maybe this is a poor example! 
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March 30th, 2010 at 1:59 pm
Haha…
Yeah, and I guess there’s blue cheese or the laughing cow cheese?
Hmmm, I should have thought that one out better.
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Now In Pre-Launch on March 30th, 2010
An overall look about Blogging and Network Marketing as well. Will use these points when i start blogging.
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David Wilcoxson on March 30th, 2010
Aunt Helga is a cheesehead 
Network Marketers MUST Keep Learning And Growing. Every time I read your articles, I learn more about copywriting.
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March 30th, 2010 at 2:11 pm
There’s no more powerful skill…
Although…
I hope I didn’t offend anybody’s “Aunt Helga”.
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Anne Theriault on March 30th, 2010
Jason,
I just lost a great guy I was mentoring due to #6. Joe blow enticed him over the weekend with his fancy bank account. I was training this guy on how to build and Internet Network Marketing empire, and he was well on his way.
Now he’s back to the streets wearing mlm buttons and handing out fliers and cd’s to Aunt Helga. I am trying not to take it personally.
Apparently, He just doesn’t get it.
Not only did he just take the easy was out, it’s like saying I’d rather make $5/hr rather than $500hr. He also just stopped learning.
Have a great afternoon, and thanks for letting me vent.
Anne Theriault
[Reply]
March 30th, 2010 at 3:43 pm
Don’t worry anne he’ll be back! lol
you just keep doing what your doing
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March 30th, 2010 at 4:38 pm
Thanks Hussain,
I am just very disappointed that he chose the easy way out. I thought he was a leader…not sure I would ever take him back. I’d rather spend my time training someone who trusts me and the direction I lead them.
I’m going to move on and put it behind me.
Anne
[Reply]
Tracey Hausel on March 30th, 2010
Hey Jason,
I was thinking about #4. Some people take it the wrong way and go from having a personality like a block cheese to “borrowing” someone else’s personality and they come off fake. No matter what you gotta be yourself.
[Reply]
March 30th, 2010 at 3:56 pm
I think I know what you mean,
They end up sounding like Billy Mays, the Sham Wow guy, or the Crocodile Hunter.
Wow, I just realized that two of those guys are dead… old age is catching up with me.
[Reply]
March 30th, 2010 at 10:14 pm
I thought Billy Mays was the sham wow guy. Hmmmm need to catch up on some tv. Thanks for the excuse.
[Reply]
March 31st, 2010 at 7:28 am
No no no…
Forget TV, watch the infomercials. Hha.
The SlapChop one is great.
Derek Alvarez on March 30th, 2010
Hi Jason,
Lists are the best — life simplified!
Anyway, I think I’ve had my “Eureka” moment…
But now I’m working my @** off to make it more than a moment (LOL)
[Reply]
March 30th, 2010 at 3:58 pm
Ten thousand light bulbs later…
I know that feeling. I was just rereading a chapter in “Outliers” by Malcolm Gladwell.
[Reply]
Marcus Baker on March 30th, 2010
Hey Jason… I agree with all your points and I have found that the best way to work on all of those is to work on me more than my business.
Cheers
Marcus
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March 30th, 2010 at 3:59 pm
No no…
Don’t agree with me!
I obviously haven’t gone far enough.
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Hussain Aziz on March 30th, 2010
Hi jason
Great tips… couldn’t agree more on the eureka moment. With that said i think the worst thing some one could do after reading that is stop everything there doing and just think endlessly to have that eureka moment. I think everything needs a process as soon as you just stop and try to come up with a big idea your trying to skip the process that you need to go through.
great ideas always come about when the wheels are in motion
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March 30th, 2010 at 4:01 pm
Gosh, and here I was soaking in the tub all day waiting for my next big idea.
Yeah, totally, some people sit and wait for inspiration, while others make it happen.
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jdavid moffitt on March 30th, 2010
I was just saying this to my self
the other day I said self you got to get
more interesting lol
jdavid
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March 30th, 2010 at 4:03 pm
Jdavid,
I was sitting here thinking… “Any guy who talks to himself probably doesn’t need to get more interesting.” But I know what you mean.
In a sense, blogging is like a voyage.
[Reply]
Matthew Pedler on March 30th, 2010
Hey Jason, got to love a good list 
I like number 6, don’t do what they do and don’t listen to what they say. I heard Brad Sugars say “the most expensive advise you can get is free advice from a poor person” I thought that’s a good way to look at it.
have a great day
Matt
[Reply]
March 30th, 2010 at 4:52 pm
Hey Matthew,
You may have noticed I love them too.
Some of the most popular posts here.
Your quote is spot on.
Unfortunately… those poor people who give financial advice are often the folks who raised you too.
[Reply]
Emma on March 30th, 2010
Great points Jason, thank you once again!
I most definitely follow people based on personality and originality! A lot of emails I don’t even read the first line of! Most all sound the same so I most definitely opted to do something totally different from the stuff I ignore!
All the best from Portugal,
Emma
[Reply]
March 30th, 2010 at 4:54 pm
Hey Emma,
Portugal?
Whoa. I have to say I haven’t the foggiest clue as to what it’s like over there.
My first question “They have Internet too?”
[Reply]
Susanna on March 30th, 2010
Hey Jason,
Great tips!
I have something to add to #5 though, hope you don’t mind…
-When they lose the remote, and refuse to push the button on the TV itself! Just keep looking for that remote.
Just like the ones that keep doing the same crap over and over and over…
Great post!
Susanna
[Reply]
March 30th, 2010 at 8:34 pm
Wait Susanna…
Are you saying there’s actually buttons on TV’s these days?
That’s a little retro now.
Haha.
I love the metal dials on the old ones that make the cranking sound when you turn them.
Miss those, but not the static.
[Reply]
Adam Haider on March 30th, 2010
Jason it’s as if you know me..
All the above “musts” you mentioned are exactly what I practice and strongly believe every needs to adhere to if they want to see any growth in their business.
#2 is something very few people understand yet a very powerful thing have. I’ve spoken about it before in one of my articles, the fact that by simply obtaining a peice of information knowbody else has heard gives you the upper-hand and automatically makes you appear as a leader and someone of value. (Take a look at some videos of top industry leaders and see how many times they quote and reference things they may have read or heard)
#5 is also something I had to learn on my own. At 22 I’ve had to battle with so many problems being so young in a well-established industry in order to grow and mature. My best advise to people regarding this, is wake up and smell the coffee..
It’s only the individual themselves who will build their business not anyone else and so the only way to become (truly) successful in life is to break-through your barriers stopping you from achieving things without thinking twice and just GO FOR IT!!—You will be better off having tried than to never have tried at all..
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todd on March 30th, 2010
haha. this is my first comment on this website. I have been reading your posts for the last couple weeks now and i want to say thank you for your tips. insights and advice about network marketing.
“just kidding”.. but that would be totally cool of you”- good laugh thanks.
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March 31st, 2010 at 7:16 am
Hey Todd,
Glad to have you here.
And glad to make you laugh…
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Derek Fobert on March 31st, 2010
#6 – You MUST Totally Ignore What “Joe Blow” Is Doing… That is an interesting tip… do the opposite of what everyone else is doing. …So is that to say that everyone else is doing it wrong?? Okay… so, I am patronizing you. LOL! I am thinking that maybe if we were to take the ideas of others and then add YOU into the equation… just maybe, as a result, something fresh, new, and unique might come about.
Great tips, Jason. It is worth sharing.
[Reply]
This Morning I Got An Interesting Call For MLM Success Tips And I Want To Share It With You | Home Based Business Leads Generation Blog by Wayne Vassell on March 31st, 2010
[...] How-To & Tips // = 0) { links[i].innerHTML = 'View Comments'; query += 'wpid' + i + '=' + encodeURIComponent(links[i].getAttribute('wpid')) + '&'; } } document.write(''); })(); //]]> Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxYesterday I was reading The Jason Better Blog, and he done a great post on the 7 Musts For Network Marketers [...]
Matt Cassity on March 31st, 2010
Hi Jason,
This is so true!
We need have a personality. We can’t just be dry in our writing! We must have a different flair.
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Tracy Matthewman on April 1st, 2010
Hi Jason, You are definitely stocking up on #5. I love #5.
Thanks again you rock!!
Tracy
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The MLM Cowboy on April 1st, 2010
Jason,
You just keep hitting the target right on the bulls eye.
If you ever want to go hunting with me, I’ll feel safe. cause you are an expert marksman.
The “MLM” Cowboy
[Reply]
April 1st, 2010 at 12:14 pm
Oh man…
Don’t put an apple on your head… I’ll miss.
Haha.
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Devendra Patel on April 9th, 2010
hey, the post having very practical points to get reality in life
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Frances Morency on April 21st, 2010
I could get stuck here for hours reading all these great tips. Keep up the great job!
Frances
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Hey Jason,
These are great tips! I like Tip #6, that is so true. This is a print and paste post.
Have a great day…
Josh
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March 30th, 2010 at 10:53 am
Hey Josh,
You too, sounds like you’re in rush. Trying to stay a step ahead of the competition? I think Huggins is on your heels.
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March 30th, 2010 at 11:01 am
Jason,
I just follow tip #2
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March 30th, 2010 at 11:26 am
I meant to say that this is a post that I must print and past on my wall.
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March 30th, 2010 at 11:42 am
That’s what I figured. All good, apparently I left out point #5 so I had to renumber things…
Looks like we’re on the same page today.
[Reply]
March 30th, 2010 at 1:02 pm
Morning
You two crack me up.
Jason, Todd is a legend very much like you!
thank you for the focus and clarity your post is just what I need each morning to stir the juices and keep on track
Have an excellent same page day