Internet Marketing Made Easy…
Maybe I’m mistaken, but in my opinion, you only need to get two things right to start making money online. 1) Exposure 2) A Message.
Sure, it helps if you have a product or biz to sell, but it’s easy to join a new opportunity or find an affiliate product, so that’s the least of your worries.
But let’s break this down…
In My Opinion, Here’s The Easiest Way To Make Money Online…
#1 Massive Exposure
You need some way to expose a lot of people to your website, blog, recording, or whatever “sales pitch” or “marketing message” you’re currently using.
This could mean…
- Placing PPC Ads
- Search Engine Optimization
- Networking on Twitter
- Networking on Facebook
- Placing print Ads
- Picking up the phone
- Knocking on doors
Or whatever else floats your boat…
The point is, you don’t have to sell at this point, that’s the next step…
#2 A Convincing Message
You need a message that actually convinces people to join your team or at least try your products out. It doesn’t have to be perfect.
This could mean…
- A “sales letter”
- Audio Recording
- DVD Video
- Website or Blog
- A newsletter
- And so on…
We’re talking about words, so I’ll leave it to you to decide where you would like to put those words.
As long as your message converts at least some of the people you’re sending to it… I promise you will make money online…
It’s basic arithmetic!
Forgive me if I’m being basic but…
Success In Internet Marketing Is Nothing More Than…
(The Number of People “Exposed” To Your Message)
In a ratio with…
(The Number of People “Converted” By Your Message)
So if one hundred people read your message and two people buy then you know that on average 2% of the people you send to that message will put money in your pocket.
So that gives us a ratio 100:2
Which lets you predict how much money you will make if you send more people to your message…
200:4, 400:8, 800:16, and so on.
Now, those numbers might be boring, but what happens if you improve your conversions by using a better sales letter, recorded message, or video?
Imagine if you converted even 5% to 7% of the people who visited your blog into qualified leads!
You would never have to worry about leads again.
And assuming you converted some of those leads…
You would never have to worry about money again either.
This Is How The Experts Do It
They play with their numbers until they have a ratio that works for them.
So a network marketer who qualifies leads before he talks to them might close 10,15, or even 25% of the men and women they talk to. That’s 1 out of 4!
Honestly, in internet marketing it would be insane if you converted 25% of your traffic into actual sales. I hate to say it’s not even possible, but people are making money while converting less than 1%!
So if you’re wondering why “spammers” are still going strong, it’s because they know they need less that 0.05% response to make a profit.
Now, if they’re making a profit at 0.05%, what’s your excuse?
Are You Making Internet Marketing Harder Than It Has To Be?
It’s easy to get caught up in all the details, learning all the skills, but when it boils down you only need two things…
A way to get people to look at your message…
And a message worth looking at…
See you soon,
Jason The “Better Networker”
The Jason Better Blog
P.S. New Here? Well then, join the circle of friends by signing up for free network marketing tips delivered straight to your inbox. It’s real easy to do, just put your real name and primary e-mail address in the friendly form below. 
45 Comments
Kurt Henninger on February 11th, 2010
Wise words here my man. At first, when people are exposed to conducting network marketing on the internet, they just thing that they need to be some kind of guru in order to make things work.
You are right that those who really are successful using the internet simply “play with the numbers” until they get them to work for them.
The internet is such a leveraged way to get get your message in front of people, but there are other highly leveraged ways as well, like postcards, offline ads, etc.
Tracking and split testing different versions of your message along with various mediums to get your message out are absolutely essential.
[Reply]
Wayne Vassell on February 11th, 2010
Hey Jason,
Wow, good point about spammers converting! I often wonder why they even bother, I guess they have lost all self-respect and just play the numbers game 100%
You are right, play your numbers! But the right way. Whilst improving your ratios.
All you need to do is add a little value into the equation and stay focused on your numbers, and you can increase your odds and conversions considerably.
Thanks for the post.
Wayne Vassell, signing out…
[Reply]
February 11th, 2010 at 12:33 pm
Wayne,
I’m amazed that people even bother to spam
these days with so many easier ways to convert
traffic… boggles the mind… but still impressive from
a traffic standpoint.
[Reply]
Tracey Hausel on February 11th, 2010
Thanks for reminding us of the basics. I guess the spammers are making money if they convert at some percentage. Kind of feel like slapping myself on the head and saying a big fat, duh!
[Reply]
February 11th, 2010 at 12:34 pm
Hey Tracey,
I think we all feel like that from time to time. 
[Reply]
David Wilcoxson on February 11th, 2010
Hey Jason, Excellent training.
As I’ve learned from Jonathan Budd, Mark Hoverson, Mike Dillard etc…
The key is tracking your numbers and conversions…
split testing to see what’s working best…
and continuing this process to optimize your conversion rates and sales.
Keep learning and growing! David
[Reply]
February 11th, 2010 at 12:34 pm
David,
True, true, true…
It’s practically a science these days.
[Reply]
Richard Walsh on February 11th, 2010
It’s like a perfect and consistent jab in boxing. It takes its toll after a while and sets you up for the big right hand knock out! Thanks for the reminder Jason.
[Reply]
February 11th, 2010 at 12:36 pm
Hey Richard,
The old “one, two, punch” trick.
I guess, most people get hung up on the
jab and never work on the knock out?
Hmmm.
[Reply]
Ilka Flood on February 11th, 2010
Good Morning Jason,
Great reminder to K.I.S.S. Keep it simple stupid! … And know your numbers. Often people try to re-invent the wheel. Stick to the basics. Be patient and be persistent and you’ll get there.
Hint: Listen to those who’ve been there before you.
[Reply]
February 11th, 2010 at 12:37 pm
Ilka,
That has to be one of my favorite acronyms.
K.I.S.S.
I have to remind myself every day that sometimes
the obvious answer, is the right answer.
[Reply]
Diane Hochman on February 11th, 2010
S-I-N-A-L-O-A
Safety in numbers and law of averages
Once you know your numbers you are golden…
Increase your skill level and maintain your number of presentations and you get RICH.
Bottom line is number of PRESENTATIONS
And most people are working with WAY TOO FEW A NUMBER so they obligate failure.
Plain and simple.
Hey J…
You mystery man you …
I really like your blog.
It is responsible and informative in a
sea of hypity hype garbage out there.
You are helping the whole industry and I HONOR you for the work you are doing.
[Reply]
February 11th, 2010 at 12:41 pm
Thank you Diane,
The world needs more leaders like you.
Leaders who aren’t about the latest fads, trends,
or didgeridoos.
I’m still laughing about your Charlie Brown video…
Reminds me of soooo many teachers, and gurus out
there.
I hope everybody takes a second to check out your
blog… well worth it.
[Reply]
JOHNNY on February 11th, 2010
SO SIMPLE YET EFFECTIVE, PHONES SALES ARE 1 TO 10 RATIO, MAKE 100 CALLS -10 CONTACTS +1 SALES, THAT’S IT, SIMPLE MATRIX …NOW IF INTERNET COULD CONVERT @ THAT PACE …WOW THE SKY’S THE LIMIT. I HAVE BEEN IN PHONE SALES FOR 10-YRS AND IT CARRIES ACROSS THE BOARD. EVEN IF YOU WERE TO PICK UP A PHONE BOOK IT HOLDS TRUE. INTERNET IS EASIER TO REACH MORE AND “PITCH” IN LESS TIME TO MORE PEOPLE. IT IS THE LAW OF AVERAGES LOVE YOUR ARTICLES KEEP UP THE GOOD WORK
[Reply]
February 11th, 2010 at 9:00 pm
Hey Johnny,
Thanks for dropping in.
I thinks your caps key is stuck.
[Reply]
Rhonda Miller on February 11th, 2010
Hey Jason,
Another Great post!!!
It’s always been a “law of numbers” game even before the internet.
I remember when I was involved in an MLM a few years back b4 the internet was big, there was a gentleman that started and his goal was to talk to 700 people in either 14 or 21 days and he did.
He never had to worry about money ever again.
Doesn’t matter what we do, the more numbers, the more responses and it’s so easy to reach 700 people nowadays with the internet. Heck, you can reach 7,000 with little effort.
Lovin Your Blog,
~Rhonda:)
[Reply]
February 11th, 2010 at 9:01 pm
Hey Rhonda,
Now that’s a story!
If everybody had that initiative, whole
mountains would be moved.
It’s always been a numbers game.
[Reply]
Mitchell Dillman on February 11th, 2010
Howdy Jason,
It’s really easy to lose focus of the basics sometimes, huh..?
Seems the old adage ’some things change yet nothing ever really changes’, continues to hold true.
Thanks buddy, I needed this…
Mitchell Dillman
P.S. Speaking of mystery man, what’s the word?
[Reply]
February 11th, 2010 at 9:02 pm
You and me both Mitchell,
Sometimes I lose sight of the basics.
[Reply]
Bridgette Chase on February 11th, 2010
Jason,
Thank you so much for today’s posting. It’s simple and to the point.
I can really appreciate the piece about getting caught in the details. The bottomline is “just do it!” Get started doing something that you feel comfortable with and make the message compeling.
I’ve never commented before. However, I look forward to you daily postings. You offer tremendous value.
Best,
Bridgette
[Reply]
February 11th, 2010 at 9:03 pm
Hey Bridgette,
Well in that case, I hope to see you back again
soon.
Don’t be shy.
[Reply]
Mary Thayer on February 11th, 2010
It is such a simple concept yet it catches most before they can even calculate their ratio.
It is always refreshing to read your golden nuggets on you blog. Thanks for sharing this simple idea that gets forgot to often by the masses!
Mary Thayer
[Reply]
February 12th, 2010 at 7:29 am
Thank you Mary,
Although I think it’s forgotten by more
than the masses.
Sometimes I think I write to give myself
a review too.
[Reply]
Chris Owen on February 11th, 2010
Hey Jason,
It’s easy to lose focus of how simple online marketing really is.
On top of getting traffic and making sales, getting repeat traffic and up sells is also a big thing that marketers lose focus on. Give me ten repeat customers over 100 new leads any day.
[Reply]
Peter Grimes on February 12th, 2010
Jason,
I guess it is as easy as 1,2,3 no wait, only 1,2 Dang, that’s much better
[Reply]
February 12th, 2010 at 7:30 am
Peter,
3 could possibly be your biz
or product.
I just think most people have that
part handled. The rest often trips people up.
[Reply]
Marcus Baker on February 12th, 2010
Hi Jason,
Too right! Often people can be unrealistic about just how many people they need to expose their message to though. So what is that number? As many as it needs to take!
Cheers
Marcus
[Reply]
February 12th, 2010 at 7:31 am
Marcus,
It’s like they expect to hit the bulls-eye every time.
Even the pros need to play the numbers game.
[Reply]
Matt Cassity on February 12th, 2010
Hi Jason,
That is so true! Not every one will convert into a buyer.
Matt Cassity
[Reply]
Harold Hutchinson on February 13th, 2010
It is so easy to get diverted to the many attractive offers for help thrown our way every day as network marketers. Staying focused on your basic tasks and becoming good at just one at a time until you master it is the key to success. Thanks for the gentle reminder that too many trees become a forest and a tangle of underbrush that delay us from reaching our goal.
[Reply]
February 13th, 2010 at 9:17 pm
Hey Harold,
Thanks for dropping in.
Yeah, I think that sometimes you get so
caught up in details that it gets in the way of
making money.
I’m all for buying every product I can get my hands on,
but so many people never seem to get started at
all.
[Reply]
Derek Fobert on February 14th, 2010
Hi, Ja’! Being different and being unique are two different things. We need not to change how we do business online by being different. If it works… leave it alone. Being unique means taking something that is already in place and adding a little touch of ‘YOU’ into the equation. It is nothing more than that!
[Reply]
Derek Alvarez on February 15th, 2010
Hi Jason,
Thanks for “KISSING” us so close to Valentine’s Day!
(Keep It Simple Stupid)
Simple is best, there’s no doubt about it.
But I also think you need to have a clear understanding of the whole process.
It’s like Picasso and his “child-like” art — he would have never gotten away with it if he hadn’t proved himself as a skilled painter before then.
He understood the rules he was breaking. Food for thought…
[Reply]
February 15th, 2010 at 6:40 pm
Derek,
Definitely.
And don’t forget that Picasso copied others
for years.
In fact, one of his sayings was
“Good artists copy, great artists steal.”
I hope he was just trying to make a point.
[Reply]
Eddys Velasquez on October 14th, 2010
This was an awesome post! One of my favorites because it really breaks it down so simple that it even motivates you to work even harder and improve your offers and add upsells and such to get higher conversion rates…
Thanks for the post and motivation it really helped me out..
Your Friend,
Eddys Velasquez
[Reply]
October 22nd, 2010 at 10:22 am
Thank you Eddys.
I’m glad that some of my older posts are still giving that friendly nudge.
[Reply]
Internet Market Smarter, Not Harder | Luke Petersen on December 21st, 2011
[...] Better brings home the basics in this post. I find this article to be very good for the simple reason of its simplicity. It brings home [...]
Luke Petersen on December 21st, 2011
Great Post Jason! I know this is an older post of yours, but what great information you have provided here! I really enjoyed reading it, and it has really helped me to form my plan going forward! Thanks so much!
[Reply]
Hey Jason,
It is always great to hear the basics. I sometimes hear or see someone promoting something new. But I must stick to learn the basics that is going to drive traffic to my blog.
As always you are a wealth of knowledge…Keep it coming!
Have a great day!
Josh
[Reply]
February 11th, 2010 at 11:24 am
Josh,
The sad thing is, it’s so easy to forget the basics.
Some days I think I’m writing to remind myself
too… another reason for everybody to blog.
[Reply]