How A Ninja Picks Keywords For Network Marketing SEO
Today, I have a sneaky little ninja tip I almost didn’t want to give away. Because it’s probably the easiest way to pick MLM SEO Keywords.
THE BEST PART: You don’t need to subscribe to (or pay for) fancy schmancy SEO Keyword picking software…
Now, I’m not saying there’s anything wrong with programs and websites that help you pick Keywords. I’m all for them.
But, if you’re marketing on a shoestring budget this tip will really hit the spot…
Here’s the Sneaky Ninja Way To Pick Your MLM SEO Keywords:
- Find the top SEO Friendly Websites In Your Niche.
- Borrow their SEO Keywords (for research purposes).
- Turn their SEO Keywords into “longtail” keywords.
- Start using your new “longtail” keywords in your posts.
Here’s What I Mean:
“MLM” is a really short and highly competitive keyword.
I Googled “MLM” about 20,900,000 results showed-up – ouch.
However, “MLM SEO Tips” is longer (what would be considered a “longtail” keyword) and not as competitive. When I Googled it 344,000 results appeared.
Which means, it’s WAAAYYY easier to rank for than just “MLM”.
SIDE NOTE: Unfortunately “MLM SEO Tips” low in search traffic too. Which is something I definitely should have checked before I used it in several blog posts. BUT, what’s a Jason Better post without a mistake, right?
QUICK FIX: You can actually double check keywords by visiting Google’s Keyword tool. You just type them and Google fetches the search results – easy beasy.
The best way to use this trick is to make your longtail keyword more specific than the keywords you “borrowed”.
So “MLM Tips” becomes “MLM Recruiting Tips”, “MLM Recruiting Tips”, and so on.
Now, this isn’t the only way to pick keywords and it’s not the best way. In fact, it’s more like the Do-It-Yourself duct-tape version. But it works.
If you enjoyed this post please give it some Twitter love.
Thank you.
To your success,
-Jason The “Better Networker”
-The Jason Better Blog
67 Comments
Yo Le on May 12th, 2010
Jason,
Who doesn’t love ninja’s right? 
I love that you are breaking out all the SEO goodies, since that’s what the people wanted. You’re really dropping a bunch of gold nuggets as of late and always do.
Thanks again buddy,
- Yo
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May 12th, 2010 at 12:43 pm
Everybody loves ninjas… don’t they?
Well, I have to balance out the rants with goodies occasionally or I would start to bore everybody.
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Emma on May 12th, 2010
Thanks Jason for providing us with yet more valuable tips!
Emma 
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May 12th, 2010 at 12:42 pm
Always trying Emma.
It’s what works for me.
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May 12th, 2010 at 2:25 pm
Hello Emma,
I was just thinking how women control 80% of purchases in a couples house hold. This lead to the a title idea for a post.
“SEO is like a Bra strap.”
When you think you got it, there is always another hook.
Is that to offensive?
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May 12th, 2010 at 9:59 pm
HAHAHA, not offensive IMO. Very funny and I’d just have to click.
May 13th, 2010 at 6:19 am
Catchy title.
I guess it depends on how the first paragraph is handled?
Headlines with a sexual element in them tend to pull but they also tend to offend.
May 13th, 2010 at 1:54 pm
Hehehe, I know for sure that I control the spending in my household (boat!)
I would definitely click, I’m not easily offended at all but I thing Jason is right, it depends on how you handle the content! 
Tommy DiPietro on May 12th, 2010
Hey J
The tips keep on rolling in…
These are great, I have been using
these long tail keywords and my stats
have been rocking lately. No doubt
these techniques work, you just have
to be putting new material out there
and online.
Have a great day
Tommy D.
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May 13th, 2010 at 6:33 am
I noticed Tommy!
Now, I won’t tell you why I’ve noticed.
But there’s a happy surprise in store for you in the
very near future.
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Marcus Baker on May 12th, 2010
Hey Jason,
Love this idea especially when I need to find keywords in a hurry although that pretty much seems to be all the time. Ha ha. Thanks.
~Marcus
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May 12th, 2010 at 12:27 pm
Yeah, I won’t say it’s the best way to pick keywords, but it’s fast.
Especially when you’re just writing an article or two and want it to at least rank for something.
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Hector Cuevas on May 12th, 2010
Jason,
Great post bro..
This is definitely the “duct-tape” “DIY” version of keyword research, but some may argue that it’s the best way.
I mean why would you trust a ROBOT to do it for you?
But yea, making the keywords long-tail will ease the pain of ranking well in the SERPs.
Extra “Fortune Cookie” Tip: Once you start getting traffic from the search engines, you’ll start ranking for keyword you Weren’t EVEN going after.. ..so you take advantage of that situation and start building links with the proper “anchor-text” to get even more search engine juice..
Really enjoy your stuff J,
Have a great day,
Hector Cuevas
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Matthew Pedler on May 12th, 2010
Hey Jason,
haha the duct tape version? nice….
Thanks for the tips, sounds like a great way to pick “Ninja” keywords that will rank easily.
Thanks,
Matt
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May 12th, 2010 at 12:27 pm
Just remember to check the traffic.
As Vitalii pointed out the other day MLM SEO Tips sucks for traffic. lol.
Jason Better is fallible.
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Ken West on May 12th, 2010
Hey Jason,
I started using the google keyword tool last week to begin my keyword list. Its a great tool.
I also sneak a peak at other’s pages to see what their keywords are, but hadn’t thought of making them longtail. Great tip!
Thanks for stopping by my blog and dropping a comment yesterday, and thanks for sharing great tips with us.
Ken
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May 12th, 2010 at 11:51 am
Hello Ken,
Long tail keywords are the ticket. Have you herd of commercial valuable keywords? Basically its the difference between someone searching for something free to read, versus a product/service to buy.
Which one do you think you want to focus on more?
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May 12th, 2010 at 12:29 pm
It’s a little bit sneaky but those longtail keywords are sweet.
It’s easier to get ranked with them too.
Less traffic, but often higher quality traffic.
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Rhonda Miller on May 12th, 2010
Thanks Jason,
Spying on competition. Why hadn’t I thought of that? Your blog has helped me out in soooo many ways.
I just want to take this moment and sincerely say “Thank You”.
Rhonda
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May 12th, 2010 at 12:30 pm
Shucks.
Thank you Rhonda.
I just try to make myself useful.
I’m not an expert at everything but I share my humble know how when I can.
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Kurt Henninger on May 12th, 2010
Even better are the keywords that are producing TRAFFIC for them.
It’s one thing to rank in the top 10 for a keyword, but to do so and get traffic from it is completely another.
Some sights where you can “snoop” on what keywords are producing organic traffic for your competition are: Alexa.com, Spyfu.com, Compete.com among a couple of others.
I’m not talking about the paid versions of these, you can get good data from just putting a competitors URL in the free version, and see what keywords are producing RESULTS for them.
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May 12th, 2010 at 12:31 pm
Giving away the farm Kurt!
Haha, love it.
Traffic is a major consideration that I apparently overlooked in the last few days.
Oh well, a mistake a day keeps complete failure at bay.
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Wayne Wu on May 12th, 2010
Hey Jas,
Reverse engineering the best performers – a tried and true tactic that has stood the test of time. That’s a great insight, man. Very useful.
Thanks,
Wayne
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May 12th, 2010 at 11:54 am
Wayne,
Thank you for mentioning that! Very useful and little more “advanced” but google chrome,firefox and opera make it say EASY. Right Click> Inspect element brings the code out nicely. I use opera for most of the code viewing.
By the way Jason I am taking some code from your blog. I like how easy it flows.
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May 12th, 2010 at 12:31 pm
Very true Wayne.
Kurt shared some awesome resources for doing that too.
What a guy.
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Ilka Flood on May 12th, 2010
Hi Jason,
Cool trick!! I’ve been using Google Keyword Tool to drill down on my keywords.
Thanks for sharing your Ninja trick!!
Have a great day!
Ilka
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May 12th, 2010 at 11:59 am
Ika,
Google keywords is a great tool. Did you know you can see which state and also which country most of the searches come from? Even more ways to target!
Everything you do online is tracked! Almost creepy but so very use full.
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May 12th, 2010 at 12:31 pm
Yes. Thanks Richard, I just found that out yesterday. That’s amazing!
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Jerome Ratliff on May 12th, 2010
Hey there JB,
Great sneaky tip. It’s one I must admit, I’ve been secretly doing as well. It allows us to be laser targeted specific in choosing the right keywords for who our target market is.
Niche marketing is Super important. I’m always looking for opportunities to be even more specific.
Make it a great day.
Jerome Ratliff
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May 12th, 2010 at 12:35 pm
It’s tough too.
You have to walk the line between being specific and too specific for traffic.
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Kellie on May 12th, 2010
I’m always learning new goodies here. I love it! I’m going out right now and dig around some other sites for some good keywords Thanks Jason
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May 12th, 2010 at 12:36 pm
No problem Kellie.
I’m actually psyched that these tips help bloggers in less conventional markets too.
Marketing is marketing.
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Yadvinder Singh on May 12th, 2010
Hey Jason,
that is cool SEO tips. With the long tail keywords you can carve a niche for yourself in the world of highly competitive keywords where coming on page 2 is the game lost. thanks for the post jason
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May 12th, 2010 at 12:37 pm
Definitely,
Anything less than the top five is practically useless.
Although page two on a major keyword would be a great start.
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Richard Kaulfers on May 12th, 2010
Here is my quick fancy schmancy Keyword tool analysis. You knew it was coming.
Keyword:MLM, Worth about 80k for top spot per day.
1k for Top ad spot per day
60k searches per day for “MLM”
25K estimated max daily clicks for top spot.
1 million pages have MLM in the Title.
Lets long tail it
“MLM SEO tips”
0 searches per day(not enough to show data)
58k pages have the key phrase
Top spot: JasonBetter.
JasonBetter currently has 1760 backlinks from outside sources.
188 pages indexed with google.
Not listed in DMOZ or Yahoo.(very good places to be listed)
This was just a 5 minutes anylsis with the tool I use. This tool gives me everything I need to know about the keyword and if its worth going after or not.
I am no expert by any means. Many people have dominated keywords using nothing but blood sweat and tears.
Another good tip I learned from TF 2 was if no one is advertising for that keyword it might be to broad of a term.
Keep up the good work everyone!
[Reply]
May 12th, 2010 at 12:41 pm
Caught in the act Richard!
You sneaky booger.
Exposing my training example as a poor keyword choice. lol.
Only, I already confessed.
You raise some great points though.
This blog is far far far from SEO optimized at this point.
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Ana YourNetBiz Mentor on May 12th, 2010
I am glad you said that it’s a “duct tape” version, Jason.
While it can certainly give you an idea and a good starting point, your research should not end there.
Just because someone else uses those keywords, does not mean that they are profitable.
The 2 key questions to ask when researching your keywords are:
1. How BIG is your audience? and
2. How HUNGRY are they for your product/service?
In other words, how many people are there in your market and how willing are they to buy?
I won’t make this comment into a post:), however I did write a post on it at my blog:
Internet Marketing 101: The Telltale Signs of Profitable Markets
There I explain how to research these 2 key factors:
1. Traffic Levels – How many potential customers are there in this market? and
2. Visitor Values – What is each one of these potential customers worth?
Hope this helps!
Ana
[Reply]
May 13th, 2010 at 6:29 am
Even more tips!
Thank you Ana.
I collect secrets like a waiter collects tips.
#2. Is definitely what people should be thinking about.
It’s all a numbers game.
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David Wilcoxson on May 12th, 2010
Hey Jason,
Now that these blogs posted have been published, there’s probably been a lot of recent searches for “MLM SEO Tips”. Of course, the searchers are people from your web site 
The challenge of using the Google tool is that you need to continue to do your research.
A long-tail keyword may look good, but if too many people have that term in their URLs, in the title of their web pages, and in anchor text links, then it may be a challenge to get ranked.
Before you spend a lot of effort on a particular keyword phrase, find out the strength of your competition.
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May 12th, 2010 at 2:14 pm
David,
You are right on the money with that. I have learned so much in the past 3 days about keyword research its leaking out my ears.
Now when I finally calm down Ill spread the wealth of information I learned.
The question is beating your competition in the content creating area. I guess that depends on your keywords and market your after.
It pays to take time to research. One thing I learned is that it takes just as much time to build a bad company as it does to build a good company.
We must become investigators!
Thank you David.
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May 13th, 2010 at 6:27 am
David I love your advice.
You’re always coming back with even more SEO wisdom.
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Shawn Easterling on May 12th, 2010
Hey Jason I have used this trick also, long tail keywords are a cool way to reduce the cost of a highly competitive keyword.
Thanks!
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May 13th, 2010 at 6:20 am
I hadn’t even thought about it that way.
Another benefit.
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Susanna on May 12th, 2010
Hey Jason,
That’s a very useful tool. I haven’t used it as much as I should have, but these posts you’re doing are making me realize I need to do more of it.
I’ve also looked at some of the top viewed YouTube videos, in the right niche, and what keywords they’re using… nice to tap into that side of it too.
Great stuff as usual!
Susanna
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May 13th, 2010 at 6:22 am
Definitely!
When it comes to youtube you can get tons of views if you ride
on the keywords of a popular video.
Even works if you just want to get the video creator’s attention too.
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Mitchell Dillman on May 12th, 2010
Hey there Jason,
Hewwww, It’s been One Busy Day…
You know what they say, don’t ya?
If it’s not one thing, it’s another…That’s the way it goes, first you’re money, then your close.
Great SEO my God, I’ve got a lot to learn!
But that’s okay, that’s why I keep tuning in.
Thanks bro.
MD
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May 13th, 2010 at 6:24 am
Mitchell,
You’re a walking jingle!
And don’t worry about everything I share here.
Gosh, I focus on one skill for years and years and years.
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Derek Alvarez on May 13th, 2010
Hey Jason,
I love some good, old fashion, duct tape tips! LOL
I’ve been keeping my eye on what keywords some of the Better Bunch bloggers have been going after, myself.
Guys like Wayne Vassell, Jerome Ratliff, and Josh Garcia — they’re always “sneaking” some keywords in their titles and posts…
Then, I leave a comment on their post, and…
SHABAMO — I “siphon” some of their traffic.
They do the same to me, so I guess I don’t feel too bad (LOL)
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Carla J Gardiner on May 14th, 2010
Aha, this is a nice tool to have in my arsenal. As a traditional business owner, I appreciated one of your comments, too.
Never, ever, ever give away ALL of your business secrets…that is what will set you apart from your competition…KFC never divulges the “secret” spices in their special seasoning mix for that killer chicken, right? Well, neither should we.
Thank you for such great tips to get us started, using the tools and learning to become a ninja like the master, Jason Better!
Carla
[Reply]
May 17th, 2010 at 7:23 am
Aristotle Onassis once said:
“The secret of business is to know something nobody else knows.”
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Matt Cassity on May 23rd, 2010
Ok So Use Long Tail Key Words. Not just short competitive words. Also check on the amount of traffic it gets.
Thanks,
Jason
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Hey Jason,
Haha…As the ninja that I am. I use this trick! It rocks! Buddy, you are really digging up your sleeve for us. I must say a BIG THANK YOU!
Chat with you later…
Josh
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May 12th, 2010 at 10:24 am
The magician never reveals all of his tricks my friend.
But you most definitely are the ninja here.
I don’t know how you do it Josh.
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