Article Marketing: Jason Better’s 8-Point Speed-Writing Checklist

Wow. It’s Tuesday already. I feel like the weekend lasted about two minutes and Friday will be here before I blink. How about you? Keepin’ busy I hope.

And if you’re pressed for time then you’re gonna love today’s post because I’m giving you the exact outline I’ve been using to speed-write blog posts and articles too.

Master this and you’ll be able to whip out an article in no time flat. Sure, there’ll be a few that you want to sit on for a few days but if you’re ever pressed for time you should be able to write a short one in 30 minutes. With more refined articles taking up to and hour or so.

The rest is mostly details like picking pictures… writing headlines… and sharing the post with your list. You might like to nit-pick these details over a cup of coffee after you write your first draft. That’s what I do.

Here’s the system…

The “Better Way” To Write Network Marketing Articles In A Jiffy

• Build Rapport. I like to start things out by being friendly. Salesmen like to call this “building rapport” but I think you get further by being an honest to goodness friendly human being and thinking about your reader before you write. You don’t always have to be formal. It’s okay to say “Hey” or “Hi” or even “Wassup” if that’s how you really talk.

• Make a promise. I hate to say it, but nobody really cares about what you have to say until you let them know WHY they should care and why they should read more. If anything this is where you’ll lose most of your readers. So make a big believable promise right off the bat.

You can also start with your reader’s problems and work your way to the promise as you write. They say, pain is a greater motivator than pleasure so that’s something to keep in mind.

• Personal element. As you probably know, I like to introduce a personal element somewhere in my posts. This is a great way to assure your readers that you really are a human being and not some faceless Network Marketing machine. So I usually break this in right after the promise… although really… you can spice up any section of your post with a personal element.

• Share a list. Wow. On the internet people love lists. I have a theory that this is because most people don’t really read full blog posts and I’ve noticed in my experience that list posts tend to get proportionately more comments. This is mostly opinion but it’s something to keep in mind and test.

• Summary. You’ve probably heard the old public speaking advice “Tell them what they’re gonna hear. Tell them. Then tell them what they heard.” This is pretty solid advice to follow when blogging. Although there are plenty of times where a summary won’t be necessary. In the end it’s up to you.

• Wrap it up. This is just a line or two I like to put in at the end. You could call it a “good bye” or “see ya” sentence. Because I hate to leave things hanging in the air. It’s just a friendly see-ya later.

• Signature. Here’s where you tell the world who you are. I know this sounds obvious but don’t brush this off. You could literally change your whole brand by repeatedly using the same “pen name”.

You’ll notice that I type “Jason The Better Networker” but imagine how different it would be if everyday I typed “Jason The Groovy Networker”.

You see, It changes the whole game.

• Postscript. Every solid post should have a “call to action” and this is where I tend to place mine. This way, current subscribers can feel free to ignore the offer at the end or see if there’s anything new. Now, this doesn’t mean you can’t ask for action higher up in the post… it’s just a trickier way to go.

With that said…

You’ll notice that the formula above conforms to the classic AIDA formula too. You know, Attention, Interest, Desire, Action, Close, Which is a nice way to tie it all together. It’s salesmanship 101.

So let’s wrap it up…

The step-by-step article marketing
outline looks like this…
• Build Rapport.
• Make a promise.
• Personal element.
• Share a list.
• Summary.
• Wrap it up.
• Signature.
• Postscript.

And if you follow that order it’s hard to go wrong. Your next big challenge will be writing a powerful headline and fleshing things out with pics and other details.

You’ll be writing a dozen articles a week in no time.

Till tomorrow…

Jason Better The “Better Networker”

P.S. #1 This is as good a place as any for your call to action. It doesn’t have to be a traditional “P.S.” like a letter but I tend to lean that way. It’s personal.

P.S. #2 Like this… if you enjoyed this article then please “tip” by sharing it with your friends on Twitter. It’s real easy to do… simply click the little green “retweet” button on this post and Shizzam! Instant share.

P.S. #3 Hey, who says you can’t have three postscripts?

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