Smart Selling Without Yelling

496px-Drill_sergeant_screamsDo you like being yelled at?

Well, almost nobody does but some sales people insist on doing it all the same. Like this woman I met a few months ago…

She was only here to help, but all she did was yell that I was wrong. I can forgive her… I guess. But I mostly feel sorry for her because she’ll never know how much money she’s losing out on.

Now, it’s a silly little mistake but so many networkers make it every single day. They reply to comments on articles. They slap their links on every internet billboard. They voice their opinions in CAPITAL LETTERS. And if they get you on the phone (or in person) they talk so loud they seem to be yelling. But what they don’t know is that it’s making them look like complete IDIOTS.

Because YELLING is not selling and never will be.

But it’s not always about how loud you speak. It’s just as deadly to criticize in a quiet voice. You see, this lady was just trying to help me out. She really believed in her product and wanted to share it with me too… but she made the mistake of yelling it at me and criticizing my work. You probably know people like her too. They just don’t “get” it.

If they only knew, there’s much easier ways to sell online. Way better ways and yes they’re FREE too. The problem is most people grew up thinking a salesman was a man who jammed his foot in their door so they couldn’t close it. A man who refused to listen while he screamed BENEFITS, BENEFITS, BENEFITS at the top of his lungs.

The truth is, everyone’s in the selling business. But the real salesmen and women are almost invisible. These are people who are so good at selling that you actually think it’s your idea when you buy from them. Friendly men and women that EVERYBODY loves. And you can be loved too, when you know the real secret of selling.

Before I tell you about it, I’d like to go over what selling IS NOT.

Selling is not…

• Screaming at the top of your lungs.
• Spamming and posting your links everywhere.
• Persuading people to do things they don’t want to do.

Selling is about finding out what people want and helping them get it. It’s about finding problems and solving them. It’s about being a decent human being and making a real difference in people’s lives.

It’s about HELPING people out.

But it isn’t enough to care. You have to put yourself in their shoes too. You have to help them in the way that THEY want to be helped… not how you wish you could help them out.

When it comes down to it… selling is an act of service. If you want to make more money in your business or opportunity then all you have to do is get better at anticipating the problems and needs of your prospects and go about making things easier for them.

No salesman ever went wrong by putting themselves in their prospect’s shoes and helping them out. Because it all boils down to what they want… not you.

An old-timey salesman said it best:

“You can’t motivate people to buy… you have to find out what motivates them and then help them get it. The only way to influence someone is to find out what they want, and show them how to get it.” – Harry Browne

And I couldn’t say it better. ;-)

Jason Better “The Better Networker”

P.S. “The book you don’t read won’t help.” — Jim Rohn

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4 Comments

Rebecca Geiger  on September 16th, 2009

READ THIS ARTICLE!!! IT WILL HELP YOU UNDERSTAND WHAT YOU WRITE CAN BE WRONG!!!
Funny. Amazing. All in one tips on how to have writing etiquette. That could be a great free e-book. How to write and get your message across without screaming!!!!
Thank You. For the great article. I realize now I will have to go on a exclamation diet.

[Reply]

Jason Reply:

Haha! I love it. “exclamation diet”

Rebecca, I think I’ll give that out as a prescription
whenever someone asks for advice.

Although, your screaming is almost the happy
sort. Much appreciated.

[Reply]

Mitchell Dillman  on September 16th, 2009

Great advice! You know this reminds me of something I heard years ago from Tom Hopkins. There is a reason we have only one mouth and two ears. We should all practice the art of listening to others twice as much as we speak(or YELL). It is only then that we can reveal our prospects real challenges, and then help to lead them to a real solution.
Thanks,
Mitchell Dillman

[Reply]

Jason  on September 17th, 2009

Mitchell, you’re on the ball man. :-)

I’m glad you enjoyed… and you sound like
you really know what you’re doing. Keeps me
on my toes.

[Reply]

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