The “Stinky” Truth About Social Media Marketing…

Big name Internet Marketers have been bashing Social Media Marketing like Twitter, Facebook, and LinkedIn lately – so what’s the big deal anyway?

Well, I’m going to tell you what the big deal is…

In fact, I’m going to tell you some things about Social Media Marketing you probably DON’T want to hear.

Some things that just might cause you to give-up on Social Media entirely.

But also, some things that could possibly make you a small fortune…

If you’re clever that is…

So, here’s the “STINKY” rotten truth…

Basically, Social Media SUCKS for driving massive amounts of traffic to your blogs, websites, and affiliate offers – it just plain sucks.

Now, that might upset a lot of people…

But keep in mind, I said “massive” amounts of traffic.

It’s still a fantastic way to drive TARGETED traffic to your sites. And targeted web traffic is the kind that whips out credit cards and buys from you. BUT…

As you probably already know…

There’s better ways to drive loads of traffic to your websites:

  • There’s Pay-Per-Click
  • There’s Joint Ventures
  • There’s Paid Advertising
  • There’s SEO

So WHY would anybody in their right mind use Social Media?

Because Social Media marketing lets you sell directly to people on a one-on-one basis with the option of stepping back and leveraging the power of social networks for mass-marketing.

Imagine having a direct 24/7 phone line to everybody you will ever want to sell to or recruit! That’s what Social Media is.

The best part: Social Media lets you build RELATIONSHIPS with people who would never in a hundred years opt-in to your website – celebrities, professionals, leaders…

You want leads?

They’re literally EVERYWHERE on Twitter, Facebook, LinkedIn, and Better Networker. If you’re not getting leads then your problem isn’t Social Media. Social Media is merely a tool – you’re the carpenter.

Big name Internet Marketers who blame Social Media for their lack of success with Social Media Marketing remind me of the little boy who said “This typewriter can’t spell.”

It’s only a tool…

If this makes sense to you then please Retweet.

Thank you.

To your success,

-Jason The “Better Networker”
-The Jason Better Blog

Jason Better

87 Comments

Wayne Vassell  on April 8th, 2010

Wow! Controversial topic there J.

I guess it is like most things, if you do not know what you are doing you either lose your shirt (paid advertising) or waste your time (social media/article/free marketing).

The moral of the story, choose your tool and master it!

Thanks for post.

Wayne Vassell, signing out…

[Reply]

Jason Reply:

It might be…

But I think people shouldn’t dismiss a tool because it doesn’t work
for them. There’s a lot of benefits to using Social Media over mega-traffic sources
like PPC, SEO, and such. But like any other tool… it has it’s place.

A hammer isn’t very good at fastening screws.

[Reply]

John Reply:

Wow this “stinks” so good — Ha! Great post Jason… even for a cartoon :-)

A lot of people are trying to market on FB and think they’re marketing by spamming your page with their biz op? There’s a right way and wrong way to market on FB and Twitter. It’s starts with building that good ol’ relationship, which is a fundamental in network marketing that will never change.

NOW here’s my question? HOW in the world did Wayne beat Josh to the first comment? Ha! Kudos Wayne… 10 kudos.

Talk soon,
John

[Reply]

Josh Garcia  on April 8th, 2010

Hey Jason,

This is quite a spin on Social Media Traffic. I like to use Social Media to connect and build relationships. I do receive some traffic from it. Not massive!

Most of the traffic is from SEO. I’m going to dive into PPC very shortly. Thanks for sharing this with us.

Chat with you later…
Josh

[Reply]

Jason Reply:

It just seems like the big names are completely turning their back
on social media but you don’t see Lady Gaga or Oprah using PPC. lol.

So obviously, it has it’s perks.

[Reply]

David Wright  on April 8th, 2010

The pluses are the personal relationships and targeted traffic. It becomes more about quality than quantity.

Thanks for sharing this great perspective.

[Reply]

Jason Reply:

Totally agree with you David.

Social Media is more of a quality game.

It can also get you the social proof to take your game to a whole new level too.

[Reply]

Yo Le  on April 8th, 2010

Hey Jason,

Now this is some “Stinkin” good stuff! ;)

There are definitely better ways to drive massive traffic, however people will continue to buy from people that they know like and trust.

In my opinion, there’s no better way to build relationships then with social media. It’s like leveraged belly to belly.

Great post as always!

- Yo

[Reply]

Jason Reply:

Not to mention the exposure.

You can contact a person dozens of times in a few days without offending them with Twitter, Facebook, their blogs, LinkedIn and so on.

Even if you just say “Hi”. They’ll see you everywhere they turn.

Hard to get the same effect with paid traffic. Although a combination of the two… now that’s exposure!

[Reply]

Yo Le Reply:

HI Jason! :)

Thanks again for exposing the truth.

[Reply]

Ty Tribble  on April 8th, 2010

Good News:

You don’t need “massive traffic” to have an effective blog.

You really want laser targeted traffic.

If you have a new blog and you are getting 20 unique visitors a day, that is 20 a day people that would otherwise have no connection with you. That’s 600 people a month…over 7,000 people a year.

Massive traffic is over-rated. Focus on targeted traffic and relationships. By the way, Jason has done a great job with this.

[Reply]

Jason Reply:

Hey Thanks Ty,

Awesome article in the WWN by the way. :-)

There’s definitely been a movement towards smaller numbers.

The whole “tribe” concept keeps popping up everywhere.

[Reply]

Gayle  on April 8th, 2010

Morning Jason
Right on, the thrill of a lead can cloud the ‘business’ hat and agree with your ‘targeting’ – quality is where it’s at that’s for sure.
Thank you for the tips – awesome

[Reply]

Jason Reply:

Morning,

Not to say that I have anything against the numbers game as long as the quality is there too. :-)

I have a feeling that PPC, SEO, Paid traffic, and PPC will be the big players for a very very long time.

Not to mention good old fashioned JV partnerships.

That is…

Till Google gets all weird and invents something crazy and new.

[Reply]

Gayle Reply:

Amen to that

[Reply]

todd Reply:

what do you mean by paid traffic jason?

Jason Reply:

PPC is paid traffic.
Banner ads are paid traffic.
Old-school ads driving people to websites
are paid traffic.

Basically, any traffic that you pay actual cash for. As
opposed to free web traffic from SEO, Social Media, Article Marketing
and so on.

Ilka Flood  on April 8th, 2010

Good Morning Jason,

Very interesting article! Some of it I had to read twice. (I’m not the sharpest tool in the shed sometimes, haha.)

I’m with David on rather having quality than quantity. I’ve been down that road before. And I’d rather build a relationship with quality people than having a long list of lookyloos.

Don’t forget that referrals count too.

Have an awesome day!

Ilka

[Reply]

Jason Reply:

Why not both?

That’s a worthy goal.

Quality and Quantity. :-)

[Reply]

Ilka Flood Reply:

A thought to ponder.

Thanks!

[Reply]

Ken West  on April 8th, 2010

Hi Jason,

Great topic. I can learn from this, because like Josh, I’m just stepping into the PPC arena. Thanks for the post.

Ken
(carpenter in training)

[Reply]

Jason Reply:

Awesome,

It’s hard to beat PPC when it comes to massive traffic to your sites and building your list. :-)

[Reply]

Tommy DiPietro  on April 8th, 2010

Hey J,

Wow, this is a good one, you have some of the “big dogs of network marketing” out (Hi Yo), lol.

You can have a stinkin good time using social media as part of the puzzle to attract massive traffic, can we agree on that?

Yes, targeted for sure as an average. But say you have 3,000 friends and a couple thousand people in your facebook group. You are the first to post a status about an amazing article you wrote on “a new training product”.

Now this status is blasted to many social networks using something like ping.fm.

I know this is not normal but has the potential to be “massive” right?

What are your thoughts?

Reporting LIVE from Times Square, NYC
Tommy D.
“The Prospecting Hero”

[Reply]

Ilka Flood Reply:

Hi Tommy,

You should write an article on how to do that. Pinging your status, I mean.

Have a great day!

Ilka

[Reply]

Tommy DiPietro Reply:

Ilka,

Here is the Ping.Fm training.

Jay, I double checked it, not just a picture, lol.

http://deirdrerutherford.com/how-to-automatically-syndicate-your-blog-with-a-cool-wordpress-plug-in/

Tommy

[Reply]

Jason Reply:

Awesome,

I just bookmarked it for tonight. :-)

Dwayne Huggins  on April 8th, 2010

Hey J

And what a great tool it is.

A lot of my traffic comes from Social Media sites.

Every tool has its purpose and used wisely they will all bring great results.

There are a lot of different SM strategies but the only one people need to really do is JUST BE SOCIABLE, simple.

Dwayne

[Reply]

Jason Reply:

You know…

Sometimes common sense is the easiest way to go.

Just be sociable.

Might have have trouble selling that tip on DVD though… nobody would believe it’s that easy.

[Reply]

Anne Theriault  on April 8th, 2010

Hi Jason,

I’m with you on this one. I just can’t seem to pound it into my team’s head. They are so stuck on PPC.

Of coarse I’m a social butterfly and I love people. Just came in for lunch…back to the landscaping. Have a great day everyone!

Thanks for the tips…

Anne

[Reply]

Jason Reply:

Hey Anne,

They each have their strong points…

After all, Mike Dillard is big on PPC. It seems to work for him. :-)

I will never knock PPC because it’s like being able to turn the tap on and get leads…

But not as easy as it used to be unless you learn from the right people.

I’m mostly opposed to the whole BASH Twitter and Facebook thing lately… it just seems like some experts are too fast to dismiss the power here… even if it might not be in mega traffic generation.

[Reply]

Amy  on April 8th, 2010

Yup… I love this, Jason. And like Dwayne said, it’s all about being sociable and giving people (who may not otherwise opt-in to your site) the opportunity to get to know you on a personal level. This gives them the opportunity to know you, like you, and trust you… social media ROCKS for that purpose!

Thanks for the wisdom, as usual :) .

[Reply]

Jason Reply:

With you 100% here.

It’s a like having a trust machine.

Hard to leverage time-wise…

But hard to beat Social Media at what Social Media does best.

And it’s FREE.

That helps. :-)

[Reply]

John  on April 8th, 2010

Jason,

You’re so right on, so many people jump into social media expecting it to be on auto-pilot then get extremely upset when it’s not producing the desired result. It might at times take up to 6 months to develop a relationship online that might have cut down to a handshake and a 5 minute conversation, but it’s still relevant in building that following and and attracting a prospective buyer over someone who’s just curious and disappears once they’ve entered a funnel.

The key to social media is and always will be the SOCIAL aspect.

[Reply]

Jason Reply:

That’s a whole other thing too.

This whole “auto-pilot” or “automatic” mindset.

It’s possible… but not overnight…

It’s almost like the old get rich quick lazy mentality that has been plaguing our industry since day one.

[Reply]

Melodie Kantner  on April 8th, 2010

I agree. I love and have the most fun with social media but the largest part of the traffic to my web sites comes from paid advertising. It is important to have traffic coming from many directions.

[Reply]

Jason Reply:

The fun factor is definitely overlooked. :-)

Where else can you goof off a little and still build your business?

[Reply]

Justin  on April 8th, 2010

If I pay attention to someone’s tweet or FB update, it’s because I was already on their email list.

[Reply]

Jason Reply:

I find myself doing the same more often then not…

But some people are really clever at getting your attention without being annoying.

And every time somebody comments on my Tweets or Facebook content… I always see their message eventually.

It’s subtle but powerful.

[Reply]

Kerie Cooper  on April 8th, 2010

Hi Jason,

Most people don’t realize that using social media as a marketing tool requires patience and persistence. Mastering the art of social media is ongoing, as each strategy is different.

Kerie

[Reply]

Jason Reply:

It also depends on how many people you need to “sell” or “recruit” too.

I mean, how many of us really need 500 gazillion leads a day?

Not too many.

Although I can definitely see the appeal here.

[Reply]

Kerie Cooper Reply:

Jason, I had another thought about this…

It could be that some ‘gurus’ may not like social media much because it makes them accessible to their lists. Perhaps they like more of the authoritative “do as I say” approach than the “let’s talk” peer approach. I personally like interacting with people who like the “let’s talk’ approach. Otherwise, it’s just a one sided conversation.

Kerie

[Reply]

Jason Reply:

Quite possible.

Another thing is the massive amount of
time it takes to communicate with
so many people one a 1-to-1 level.

Very hard to do.

Terry Cuthbert - Barter Trader  on April 8th, 2010

I made a mistake I created a profile via Social Media and now I going fishing more? Yes I have a life now, instead of prospecting I am now bearing the fruits of being taught 18 years ago on how to be “The Unique Problem Solver” Social Media has put a smile on my face.

I am still a “learner” but a bigger “earner”.TM
Remember this Quote Terry Cuthbert – Barter Trader

[Reply]

Shawn Easterling  on April 8th, 2010

Wow Jason it seems as if we were thinking about the same thing today, I actually just posted an article on my blog about Taking advantage of Social Media the right way. The truth is Social media allows you to get massive amounts of traffic but it also allows to laser target your traffic to network one on one with someone and a build a relationship, so its like you get the best of both worlds and its free. So whats all the fuss about.

Great post Jason,

Thanks for the value!!!!

Shawn Easterling

[Reply]

Jason Reply:

I think the fuss is that nobody has figured out a way to ramp it up…

I mean, you can get a lot of traffic, but it’s very hard to get as much as you would through PPC, or paid traffic.

[Reply]

Tommy DiPietro  on April 8th, 2010

Ilka,

I can’t share from my Blackberry and don’t want to steal anyone’s thunder. I read it on another blog and was able to track it down. Deirdre Rutherford wrote a great article on her blog.

http://deirdrerutherford.com/wp-content/uploads/2010/03/blog-backlinks.jpg

Tommy D.

[Reply]

Jason Reply:

Weird,

All I see is a picture…

[Reply]

Calmplex  on April 8th, 2010

lol had me worried there for a minute! Yup we’re basicly on the same page! my only thing is how do you use it for music successfully? I mean im having some success but its not the same as like if i had a product or service to sell… everybodys peddling there art online… in the end its just file transfers you sometimes get paid for… heh… anyways… i guess what im saying is id like to hear more from you about social marketing techniques for the artist types… thanks for all the info!

[Reply]

Jason Reply:

Marketing is marketing.

When it comes to music, art, or network marketing.

You still have to help people, build relationships, and sell.

[Reply]

Rhonda Miller  on April 8th, 2010

Hey Jason,

I couldn’t have said it better myself. It’s one of those things everyone gives up on right before the big explosion.

I’m gonna keep doing it b/c our businesses are about building relationships. And that, in a nutshell, is a pot of gold at the end of the rainbow. (Right next to the unicorn. LOL)

Rhonda :)

[Reply]

Jason Reply:

And that sums it up…

Hard to go wrong.

And don’t bring up the unicorns again…

Believe it or not, I watched that old Tom Cruise movie “Legend” last weekend. And that movie is ALL about the unicorns.

I was sorta forced into it…

Still regretting that decision.

[Reply]

Marc  on April 8th, 2010

Hi Jason

I was ready to give you a right old social media slap in your facebook!!!!!

But it look’s like you are not really dissing social media.

Social sites such as Twitter & Facebook brings a lot of traffic to my site, in which I am very grateful for.

It’s a great starting point for all newbies out there when it comes to what ever there are doing online.

I have been in the Network Marketing world now for nearly 5 years and I have always used these sites, because as like you said, “Social Media lets you build RELATIONSHIPS with people who would never in a hundred years opt-in to your website”

Thanks for the great post Jason, as always.

Marc

[Reply]

Jason Reply:

Hah,

No no no…

I love social media.

But hard on the time for sure. :-)

[Reply]

Derek Alvarez  on April 8th, 2010

Hey Jason,

I saw the headline and just new this post would get a lot of attention!

As for me, I think Social Media has value — I just try not to waste too much time on it.

I think what’s missing for a lot of people that holds them back from using paid strategies is the lack of a direct response-type plan…

For example, with Magnetic Sponsoring — what VALUE are you adding to the table by sending PPC traffic to a replicated MS page?

None, because so many others are doing the same!

Now let’s say you offer a way to make the most out of the MS training FIRST, which gets you some leads who can use this info and they come to like and respect you.

THEN they see you’re on Facebook, you get to talkin’, you’re helping them further…

This is a relationship that can lead somewhere.

Hey, that’s enough of my rambling for today… Thanks for the thought-provoking post.

[Reply]

Jason Reply:

Thank you,

But Social Media has been taking a beating lately.

I understand why a lot of people are leaving it behind for more leverage… but every tool has it’s
purpose.

[Reply]

Susanna  on April 8th, 2010

Hey Jason,

Yeah, social media can get your face in front of people on a consistent basis.

Sure, some people won’t even glance at what you post/tweet, if you don’t already have a previous relationship.

However, the ones that are still looking for something will.

So then that leaves you with only those you have a relationship with already, and those who are looking for what you have.

Can’t knock that!

Make it a great one!
Susanna

[Reply]

Jason Reply:

I would argue that MOST people won’t look at what you write, tweet, or share.

But it only takes a handful to start a very serious business. And maybe less to pump life into a new blog or venture.

:-D

[Reply]

Chris Owen  on April 8th, 2010

Hey Jason,

I am a big believer in taking a risk for your reward. Most of my business sites are strictly PPC and SEO based with not much effort on Social Media.

Then came the experiment. Chris Owen Academy. With absolutely zero paid advertising and only 19% traffic coming from SEO, the site has rocked Alexa for three months straight.

All the traffic is relationship based. Comeing from relationships I have developed with other bloggers, comment clicks, and yes, loads of Social Media exposure. Especially with my Facebook friends.

It is still not the cash cow that the PPC driven sites are, but it’s amazing to see what can be done with a little work.

[Reply]

Jason Reply:

Totally,

And if you’re REALLY REALLY careful. It doesn’t take
too much time.

Although I must admit… it’s getting harder and harder for me to keep up with you guys.

[Reply]

Eric McMillan  on April 8th, 2010

Social media is a more personal extension of an autoresponder series. People should view it as nothing more, nothing less. You can get a few leads from SM, but it is a branding and relationship building platform above all else. Had a guy send me a friend request with this message the other day, “Want 30 leads a day from Facebook?” What a crock of shit (to be blunt)!

Social Media =
Building trust and branding: YES
Huge lead generator: NO

Sorry for the virgin ears on here,
Eric McMillan

[Reply]

Jason Reply:

Oh my…

Eric I get like 50 gazillion of those message every day.

Believe it or not, takes me an hour just to sort through the junk every day to get to the awesome messages from friends and serious network marketers.

[Reply]

Marcus Baker  on April 8th, 2010

Hey Jason,

I find SM a great tool for relationship building but it’s time consuming because you’ve got to be out there all time compared with SEO for instance which does it’s work behind the scenes 24/7 and which has a better potential for longer lasting results.

Cheers
Marcus

[Reply]

Jason Reply:

Have to agree…

SM is a time hog.

But powerful too.

[Reply]

Richard Walsh  on April 8th, 2010

There are always tools you don’t like to work with, they may be awkward, not fit your hand properly or are to heavy. Some carpenters like sawzalls some like circular saws. Me, I don’t care which one as long as it gets the job done. (that’s why I’m not a carpenter, lol).

[Reply]

Jason Reply:

Hah…

You should see me with a hammer…

Dangerous.

[Reply]

Carol Wickett  on April 8th, 2010

Your article is a good reminder for all those in networking marketing. I agree that social media is just a tool, but it’s the skill in building relationships that allows people to get to know, like and trust you. Without that, you don’t have much of a business.

[Reply]

Jason Reply:

Thank you Carol,

I think sometimes we all just get caught up in the tools instead of the people.

[Reply]

Wayne Wu  on April 8th, 2010

Hey Jas,

I’ve come across some awesome people on sites like Facebook and Twitter. I’ve just been interacting with them and giving them value or helping them without expecting anything in return.

It’s such a great way to develop relationships with people in the industry. And who know’s what will happen in time but if you have the relationships, the luckier you’ll get.

It’s definitely a tool worth using.

Wayne

[Reply]

Jason Reply:

Reminds me of the quote…

“Harder I work, the luckier I get.”

[Reply]

Faye  on April 8th, 2010

Hi Jason,

I learn new things from you every morning when i check my email.Great big Thanks!
Really a long way to learn as a new internet marketer.

Thanks!
Cheers,
Faye

[Reply]

Peter Grimes  on April 8th, 2010

Jason,
Thanks for the post :) let’s face it, who wants massive traffic anyways in Network Marketing? I wud much rather have targeted traffic everyday than untargeted massive traffic that i still need to sift and sort thru.

We can only build so many quality relationships that build our business at any given time anyways.

Bring on the quality, targeted traffic and let’s connect :)

[Reply]

Jason Reply:

I know some people with a lot of traffic who still can’t make things work.

It’s not always about big numbers.

[Reply]

Jannette Barrett  on April 9th, 2010

My jury is still out on the value of Twitter and other social media. I view Facebook more as a friendship thing with existing people and Twitter as a potential lead generator. I keep the time down by responding to direct messages and only reading what my niche market are taking about on any given day. I wonder if anyone reads the amazingly, brilliantly, earth movingly quotes I write each day – tee hee!!!

[Reply]

Jason Reply:

You might be surprised by who reads them.

But I won’t deny it’s not the easiest or fastest way to get web traffic.

It’s more of a longterm strategy.

[Reply]

Yadvinder singh  on April 9th, 2010

Definitely a good point jason…yes the leads are every where and social media is just a tool and we are the carpenter. Imagine having 20,000 followers on twitter and even if one percent follow your tweets ..your day is made. Thanks

[Reply]

Jason Reply:

It’s almost like having your very own TV channel. :-)

[Reply]

Susanna Fera  on April 9th, 2010

I think it’s important to have a presence on social media. I love the targeted traffic it brings. It is time consuming though. It’s about connecting and sharing. Then, magical things do happen and people will contact you. You just cannot automate it too much.
Susanna

[Reply]

Jason Reply:

I have to agree.

I think too many people are getting caught up in this “automated” rut.

Not saying it isn’t possible… but it’s not easy to do without losing the personal touch.

[Reply]

Tony Logue Reply:

My two cents.

Automation funnels out the less serious. You don’t need massive amounts of people to be successful, you need a few that are serious and committed. A marketing/sales funnel allows the mundane activity to be automated so you can then give that personal touch to those really interested.

No one wants to hear rejection from dozens of tire kickers. And following the concept of attraction marketing the automated process, can if used properly, bring the serious to your door step.

Automation by itself, however will not work, on that I think we can both agree.

[Reply]

Craig White  on April 9th, 2010

Jason,
You are so right! This reminds me of something that I learned when I received my WWN USB stick. In the training video by Deagan Smith the same topic was mentioned. With his honest and open approach showing his entire arsenal you could see that the leads that he received from better targeted media streams were not as great in quantity but the conversion rate was twice as high. What would you rather do? Pay more for better targeted leads and higher conversion or less for thousands of leads and close less.
No brainer to me!

[Reply]

Jose (Joe) Lasa  on April 10th, 2010

You are right, I guess the best way to interact with people and connect withe people is through the use of social media, like Facebook, twitter, etc. Have a good one and Blessings as always.

Joe Lasa

[Reply]

Joshua Fradenburg  on April 10th, 2010

It seems as though social media is best for grabbing onto the “long tail” portion of the market, rather than the body of the beast.

[Reply]

Hector Cuevas  on April 10th, 2010

Hey J,

I just watched a webinar replay by Laura Roeder while she goes through her entire story of how she build a 6 figure business using nothing but social media traffic.

So there’s definitely something there, no matter how many top “gurus” say that it’s a waste of time..

People just need to understand (and accept the fact) that every marketing message that’s put out there is strategically created to change your frame of mind and then sell you something..

…in most cases, that using PPC, SEO, & JV’s make you more productive..

Just do what you like.. they all work, if you do them long enough to master them.. :)

Hector Cuevas

[Reply]

Jason Reply:

I’m glad you brought that up.

There’s too much bashing of smaller traffic sources like Social Media going on lately. It’s like that old saying, “To a hammer every problem looks like a nail.”

[Reply]

Tony Logue  on April 11th, 2010

Absolutely spot on Jason.

Social media is about the WHO and not the WHAT. It’s not about selling, it’s about marketing.

The reason most people who aren’t achieving success are complaining is because they aren’t spending the time necessary to MARKET.

A sale happens quickly…it’s a transaction, but the marketing leading up to that sale could take days…months…or even years.

The problem. It’s BORING! That’s right online…mlm…network marketing can be boring.

I recently heard this statement on a training call, and then again in a video done by Eric Worre on NMPRO, so it’s not original just profound.

You have to be willing to MASTER THE MUNDANE. That’s what makes systems so powerful. They can do all the little stuff that people get bored with.

Anyway, great post as usual, and keep on plugging away.

[Reply]

Jason Reply:

I agree Tony.

It is BORING when it’s done right.

Eric Worre had an awesome video about that fact on Better Networker.

But I can deal with the boring days of counting sales and cash.

I think most people could if they stick around that long.

[Reply]

Mark Gubuan  on April 13th, 2010

Just the other day I had an “aha!” moment and that’s when I realized that I had been using Facebook as more of a place to go rather than a tool.

Tools can be used ANYWAY we want. I’m mean, I used to turn pens into bow and arrows as a kid. (Does bow and arrow get a lot of traffic? LOL)

Facebook really is like a telephone. Except we can reach out and touch someone all over the world. But don’t be annoying or people won’t answer. Am I right?

[Reply]

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