How To Write Sales Letters That Will Probably Make You Rich…
If there’s one skill that will determine your future success in Internet Marketing without a doubt it’s your ability to write articles, letters, and website copy that sells.
But most people don’t have ten years to read all of the old books on advertising and copywriting. They want to get started making money today, not next year.
What Books Do I Personally Recommend?
Now, I’ve read almost every book you can imagine on copywriting. As a matter of fact, a few weeks ago I paid $481.90 to get four rare copywriting books shipped to me.
One of them was a really hard to find classic by advertising man Maxwell Sackheim. Another was a rare book by Clyde Bedell. I was grinning ear to ear when I ripped that box open. 
But I would not recommend most of the books I read to Network Marketers starting out. Because they’re usually hundreds of pages long. Because they’re usually boring as sin. And because they’re usually expensive.
There are exceptions like Joe Sugarman’s “Adweek Copywriting Handbook” or Dan Kennedy’s “The Ultimate Sales Letter” but most people just want to get started fast.
That’s why I recommend Yanik Silver’s “Instant Sales Letters”.
You won’t even have to wait for it to be shipped to you because it’s an online membership site. And it will definitely get you started fast.
Not only does Yanik give you sales letter templates you will actually use “right out of the box” but he gives you a “copy and paste” file that I use even when I’m writing articles… like this one.
He calls his “copy and paste” file the Ultimate Sales Letter Toolbox but it’s really all the openings, bullets, selling words, phrases, copy-connectors, guarantees, closes, and P.S.s you’ll ever need to create “killer” sales letters.
It’s Probably The Easiest Way To Write Money Making Sales Copy…
Basically, when you’re stuck, you just open up that book and look for the words you need. It really has made a difference in how fast I’m able to write copy.
I used to have my own “copy and paste” file but I use Yanik’s now because it’s way more organized than my chicken scratches will ever be – maybe you’re the same.
If you’re interested in getting your own copy then here’s the link…
You can also sign-up for Yanik’s free mini-Course: “7 Direct Mail Secrets Guaranteed To Create A Stampede of New Business!” right here.
-Jason The “Better Networker”
-The Jason Better Blog
Disclosure: I want you to know that Yanik’s Instant Sales Letter Product is the first product ever fully endorsed by me on the Jason Better Blog and that I do stand to make some coffee change if you buy his product through links on this blog.
But I believe in this product so highly that I think you should buy it even if you don’t buy it through me. You will pay the same through my personal link here: Yanik Silver’s Instant Sales Letters as you will anywhere else you want to buy this product.
61 Comments
Wayne Vassell on March 8th, 2010
Hey J,
Thanks for that recommendation, I know copywriting is a powerful tool in a successful marketers toolbox.
And if it is endorsed by you, I am sure it is quality!
Wayne Vassell, signing out…
[Reply]
March 8th, 2010 at 12:23 pm
Hey Wayne,
What I love about this one is the copywriting toolbox.
It’s like having a handy swipe file right there when you’re
stuck for words. I’ve never seen anything quite like that…
although I have binders full of ads sitting two feet away from me.
[Reply]
Chris Owen on March 8th, 2010
Hey Jason,
Great advice. I use a copy paste file for my sales letters that I put together after researching about a thousand sales letters on the net.
I think this is a cool tool offered by Yanik. I checked it out a few weeks ago, I think. I am not sure if this is the same one or if you are talking about something new. I know I haven’t been keeping up with the daily emails.
No one can be hurt by additional information on copywriting. My wife and I took an hour to track down all the books and courses I have been through. It came out to 112 books and 17 courses I think. It is all gold. Even the worst book I suffered through had some useful tips that I put into action.
Great post Jason
[Reply]
March 8th, 2010 at 12:50 pm
Hey Chris,
I’m totally with you on the piles of books and courses. I think
what people don’t understand is that even a small investment
in knowledge reaps big returns.
I laughed when you wrote:
“Even the worst book I suffered through had some useful tips that I put into action.”
I’ve totally been there too.
But thankfully, not too often.
I usually look to friends and other industry leaders to see what they’re going
through first.
[Reply]
Mary Thayer on March 8th, 2010
Hey Jason,
Thanks for sharing a short cut book to copywriting! Especially one that is easily applied! I appreciate your recommendation as a quality one so I will have to take a look:)
Have a fabulous day!
Mary Thayer
[Reply]
March 8th, 2010 at 12:39 pm
Hey Mary,
Let me know what you think. I personally
love it. So I hope you will too.
I especially like the report he includes about
“lumpy mail” that was kind of an unexpected bonus.
People have mailed some weird and wacky things.
The old book that he gives away with the whole thing really
surprised me too because there’s not too many old copywriting
books I haven’t heard of. It was a treat.
[Reply]
Jerome Ratliff on March 8th, 2010
Hey J – Happy Monday!!!
Great recommendations. I’m still learning copywriting, especially when it comes to writing a sales letter. I remember one time it took me weeks just to write a sales letter to the point where I felt it will pull in my audience.
I love Yanik’s stuff and I will check it out for sure.
Jerome Ratliff
[Reply]
March 8th, 2010 at 12:45 pm
Hey Jerome,
Have you bought any of Yanik’s other stuff?
Any you highly recommend? I’m open to suggestions
because sometimes I’m strapped for time. This one really
caught my fancy because more than ever before I need
a faster way to write.
[Reply]
Dwayne Huggins on March 8th, 2010
Hey J
Perfect for me to kick off my Monday with.
I am starting to acquire a real taste for copywriting, so I think it is about time I invested in some mental food for the brain.
Thank
Love Mondays
DWayne
[Reply]
March 8th, 2010 at 12:46 pm
Hey Dwayne,
If you invest in this one be sure to come back
an let me know what you think. I want somebody
else’s perspective here.
I’m kind of excited to see what you think.
[Reply]
Ilka Flood on March 8th, 2010
Hey Jason,
Thanks for sharing this great gold nugget! Just ordered. Looking forward to my copywriting to improve 
Have an awesome week!
Ilka
[Reply]
March 8th, 2010 at 12:52 pm
Hey Ilka,
You’ll love the “toolbox”. It gives you a bunch of
openings to use when you write sales letters or almost
anything else.
I find myself flipping to the “copy connectors” more often than
not because I’m always at a loss for transition words.
Hope you enjoy.
Please let me know what you think.
[Reply]
March 8th, 2010 at 1:51 pm
This is GREAT stuff, Jason! I’ve been ‘lost’ reading for the past hour. I could read this all day/week.
Again, thanks for sharing!
… And I’ll see you … em … next week!
[Reply]
March 8th, 2010 at 1:57 pm
Awesome Ilka,
I was hoping you would like it. I have my
copy printed out and underlined. Like most
of my books… looks like it’s been in a war.
Mitchell Dillman on March 8th, 2010
Wassup Jason,
You know, as I was reading this post I found myself thinking…
…hmmm, Jason Better has never directly endorsed a product on his blog…This must be some real good stuff..!
Well buddy, if you put your stamp of approval on this, you can bet your bottom dollar, I’ll go take a good look…
And, if this is something I’m not able to jump on right now, I’ll be taking note…
Thanks Jason,
We’ll catch up with ya later…
Mitchell Dillman
[Reply]
March 8th, 2010 at 12:57 pm
Hey Mitchell,
And be sure to let me know what you think
too. Your opinion is worth it’s weight in gold
my friend.
[Reply]
Kurt Henninger on March 8th, 2010
Jason,
That IS a good one there. I’ve purchased it and it DOES have alot of value in it.
I highly recommend that people who just want something quick to put up go get it. That product has been around for years, and still sells because its a good “instant” solution for sales letters, plus has a one right out of the box for “selling’ your network marketing opportunity.
Another low cost (and I emphasize low cost and easy to follow) one I like is “Fast Food Copywriting”. It has a fairly simple step by step process for a non-professional to write simple sales letters that work.
There are tons of good ones out there (Dan Kennedy’s Ulimate Sales Letters is another great low cost option), but those two are great for the price.
Kurt
[Reply]
March 8th, 2010 at 1:38 pm
Definitely Kurt,
I actually don’t know of many copywriting
courses that sell for less. I think Dan Kennedy’s
book is a great start. But you can’t beat
Yanik for getting started fast – on a budget too.
I’ll have to grab a copy of “Fast Food Copywriting”.
Michel Fortin recommends that one as well. So with your word
and his. Definitely adding that to my list.
[Reply]
Jeff Faldalen on March 8th, 2010
Hi Jason,
Thank you for the article. You are so right in saying copy writing in the most important skill a marketer has to learn
Thank you for the link for Yanik’s Sales letter. I have been putting it off, but not anyomre.
I have spent hundreds this past month on books and would really like to know the books you purchased.
Most people are ok spending ten’s of thousand’s of dollars going to college, but struggle spending good money on books that will teach them a skill that will change their lives forever.
Let me know how I find out what books you purchased and we can exchange notes
Thanks again for the great content
Best wishes, Jeff Faldalen
[Reply]
March 8th, 2010 at 2:43 pm
Hey Jeff,
Recently purchased the classic
“Reason Why Adverting” – John E. Kennedy
“Intensive Advertising” – John E. Kennedy
“My First 60 years In Advertising” -Maxwell Sackheim
(that one was tough to find)
Also dug up two old ones by Clyde Bedell. Although I
haven’t had time to go through those yet. They’re pretty
massive. And I’m stretched for time lately.
Not books I would recommend to everybody, but if you’re
really looking around, and you’ve been through some of the
more conventional copywriting books… those are quite
interesting so far.
[Reply]
March 8th, 2010 at 4:40 pm
AWESOME!!!! Thank you.
I have heard a lot about John E. Kennedy from a lot
of other great copy writers
I look forward to reading his books
[Reply]
March 8th, 2010 at 5:07 pm
If you’re careful you can download a digital version of both books (the Kennedy ones) for ten bucks. But I prefer paper myself.
They’re old books… early 1900s but most modern advertising was sparked by those two and Scientific Advertising which is another one almost everybody should read.
Derek Alvarez on March 8th, 2010
Thanks Jason,
I’ll definitely be checking that out. I’ve actually been digging in to The Copywriter’s Guild lately and I’m lovin’ it!
(I think you know a little something about that course 
[Reply]
March 8th, 2010 at 5:08 pm
Nice,
I love David Garfinkel’s take on copywriting. I believe there’s a Ben
Settle interview with that product too.
I could be wrong.
[Reply]
March 8th, 2010 at 10:25 pm
Oh yeah, The Copywriter’s Guild! Thanks for the reminder, Derek! I own that one and should be digging in and take a ‘refresher’ too
[Reply]
Eric McMillan on March 8th, 2010
Jason,
Really weird this is the topic today since I just started reading Dan Kennedy’s “Ultimate Sales Letter” this morning. I just got Ben Settle’s “Copywriting Grab Bag” also and can’t wait to dive into it.
Have a Great Day,
Eric
[Reply]
March 8th, 2010 at 8:32 pm
Hey Eric,
Been through both actually.
Ben packaged some killer interviews
with his Copywriting Grab Bag.
You’ll love it.
[Reply]
Derek Fobert on March 9th, 2010
Pure Value, Jason! This article just might be treasure for my Hope Chest. Thanks, my friend.
[Reply]
March 9th, 2010 at 9:02 am
Hey Derek,
Hope you found a few resources here. Those books
and Yanik’s are probably enough for anybody to get
started in style. Or even old pros too.
Everybody needs a refresher from time to time.
[Reply]
Peter Montgomery on March 9th, 2010
Hi Jase,
Long time between drinks mate!
Great article, I’ll be sure to pick up my copy soon.
How fitting?
I actually came over to ask a favour.
I know you’re real busy and all, and I was wondering if you could quickly cast your eyes over my unfinished first draft of my first ever longish sales letter for my copier service website.
We’ve spoken about it here before a few times.
Just to see if I’ve committed any obvious copywriting crimes that a seasoned pro like yourself would notice in a heartbeat.
The link is under my name here.
The sites not even up yet, it’s still on my web guy’s server.
The layout might go all weird as well depending on your browser though I’ve modeled the layout of Mike D’s Mag Spons letter. It looks right on mac using Safari.
P.S. Thanks heaps mate, Talk soon.
[Reply]
March 9th, 2010 at 8:59 am
Hey Peter,
Totally.
Although I can’t do you justice
with a quick glance. So I’ll have to schedule
a bit of time to look that over.
Tend to run a pretty tight ship over here.
[Reply]
March 9th, 2010 at 9:23 am
Thanks Jase I really appreciate it mate,
Good on ya.
P.S. Don’t hold back either, I’m not seeking approval I want to get Good.
Pete.
[Reply]
March 11th, 2010 at 7:44 am
Wow!
Thanks so much for taking the time to help me Jase.
The IMPACT! your suggestions made was Immediate and powerful.
I can see exactly where I need to go with this sales letter now.
I think to the point and Punchy will work better than long and drawn out.
Good on ya mate.
Talk soon.
Pete.
P.S. When I make it to America one day, I’ve gotta shout you a beer!
March 11th, 2010 at 8:32 am
Hey Peter,
Don’t buy me the beer till your sales letter
pays out. haha…
Even the best advice can go wrong.
Timothy Willan on March 9th, 2010
Thanks Jason! Not into Copyrighting, Need to change that, I do alot of copy& paste, Need to see what your saying about the book, Like someone said if you recommend it! It most be good!
[Reply]
March 9th, 2010 at 1:37 pm
Hey Tim,
The cool thing is, Yanik gives you templates
to adapt or even use out of the box. So this is a really
good place to get started.
[Reply]
Rhonda Miller on March 9th, 2010
Wow. What a Great Post!!
I get Yanik Silver & Ben Settle’s emails, but I have not went through any of their courses yet. Guess I’d better be changing that.
Thanks everyone for all your input. It’s priceless:)
Thanks Jason for giving everyone a place to exchange ideas. I hope you get enough “coffee change” to buy an incredibly huge espresso machine. LOL
Rhonda
[Reply]
March 9th, 2010 at 3:53 pm
Haha…
Then I would wired all day.
One mega espresso coming up!
Kidding.
Some folks can barely stand my smile when I’m
on the weak stuff.
[Reply]
Jinger Jarrett on March 10th, 2010
Jason,
I’m glad you brought this up. Too many people who want to start a business don’t put much focus on the copywriting part of it, and this can doom you to failure.
Although I consider marketing to be the most important element of my business because no marketing means no traffic or sales, good copywriting increases conversions and applies major leverage to my marketing campaigns. I get more traffic and sales for the same amount of work.
Great article. Look forward to hearing more. Since I joined Better Networker, I’m looking to learn everything I can.
Sincerely,
Jinger Jarrett
[Reply]
March 10th, 2010 at 1:10 pm
Hey Jinger,
Glad to have you here.
I’m with you totally… marketing first… copywriting
second. Although you can learn a lot about marketing
by picking up copywriting skills.
In some sense, they’re close to the same thing.
[Reply]
Gayle Buchanan on March 10th, 2010
Yanik Silver is awesome, well presented products, excellent follow up and a huge leap forward for anyone wanting to harness copy writing skills.
Major thumbs up – I’m with you J.
cheers
[Reply]
March 10th, 2010 at 1:13 pm
Hey Gayle,
Totally, I wouldn’t recommend a product I didn’t
approve of myself.
Especially good for people who want to get
started fast.
[Reply]
Nicholas Wind on March 10th, 2010
After 2+ years of Dillard’s training and setting up my sales funnel I will admit I need to now work on improving my copy.
I avoided it and that’s simply “retardation in full bloom.”
Having 2 blogs now I do OK but do not have my 6 figures back that I had in my job at one time.
I’ve read and seen enough that what you are saying is spot on Jason.
Hey just wondering..Did you get the job at theBN because your name fits?
Kidding.
[Reply]
March 10th, 2010 at 6:01 pm
Hey Nicholas,
Nice blog by the way.
It wasn’t the name though… it was
my stellar good looks.
[Reply]
March 10th, 2010 at 10:41 pm
Yes young Sir you are a beautiful avatar.
Thanks for the compliment.
Our blogs are quite similar.
Did you somewhat copy Mike also?
I did I admit it.
[Reply]
March 11th, 2010 at 8:38 am
No shame in that.
I wouldn’t know your blog was copied
from anything. It’s a clean layout.
I’m always learning a trick or two from Mike Dillard.
That guy is on the ball.
How To Make Money Blogging Without Google Adsense…Network Marketing Business Blog on March 10th, 2010
[...] you could use for high ticket affiliate products or even “baby” affiliate products like Yanik’s Instant Sales Letters that have a great conversion rate. By the way, I highly recommend you get Yanik’s product [...]
Don Egnor on March 12th, 2010
Good Monday to you Mr. J!
Yanik is the best and has great information. You always put forth the very best information and I look forward to receiving your tips and info all the time. I have a blog…www.donegnor.blogspot.com…but really need more writing skills. I have used Mike and Jonathan Budd’s information as well because they are the best and I have learned so much from them but always am looking for critique and improvement. As always…I appreciate you my friend!
[Reply]
March 12th, 2010 at 10:45 am
Hey Don,
Awesome. Mike is doing a huge service for our
industry by spreading the word about copywriting.
Watched a great video on his blog a while back where he literally
gave away copywriting secrets that some people have paid small fortunes
to learn.
Way cool.
[Reply]
Matt Cassity on March 31st, 2010
Believe it or not I have been reading The Ultimate Sales Letter. I have learned many secrets to writing to make sales.
[Reply]
March 31st, 2010 at 6:05 pm
I read a copy years ago…
But just ordered myself a new one.
Big fan of Dans.
[Reply]
Sneaky Copywriting Show-Offs! (And Their Dirty Little Tricks) | Jason Better on April 16th, 2010
[...] I know that some readers bought Yanik Silver’s Instant Sales Letters a while back when I first reviewed it. You might also be interested in that if you missed [...]
Shaqir Hussyin on April 18th, 2010
Actually Jason this is what i dang need!!
LOL
A complete swipe file hahah, this should speed up alot of my writing.
Yanik’s stuff looks real good, can;t wait to get my hands on this!
Laters!
Shaqir Hussyin
[Reply]
Jonathan Sweeting on May 24th, 2010
Am a big fan J.B. I don’t know how You do it, but everyday is a valuable post. I was scared to death of copy writing but it is very important.
Thanks for sharing this,
*Jonathan Sweeting*
[Reply]
homebasedbusinessleads on August 6th, 2010
Second post I’ve read today. These are great and so full of value and information. Copyriting is the heart and soul of marketing. You can get everything else right but if you drop the ball with your copywriting, you’ve lost your audience, or never even got them on board.
[Reply]
Richard Kaulfers on September 9th, 2010
Network marketer or just plain direct sales. If someone is going to get into ad copy then getting the books and practice is the only way. I know where your coming from with respects to just starting out. Which can be said about any topic really. It’s going to take time to learn and see results.
[Reply]
Billee Brady on November 30th, 2010
Hi,
Thanks for the recommendation! I am currently going through Mike Dillard’s CopyWriter’s Guild…
Copywriting is most defiantly a million dollar skill worth learning…
Thanks,
Billee Brady
[Reply]
Hey Jason,
Copywriting is a skill that I’m constantly want to improve at. There are some great individuals that read your stuff and are good at copywriting. I read their stuff all the time.
Yanik’s stuff rocks!
Have a great day…
Josh
[Reply]
March 8th, 2010 at 12:22 pm
Hey Josh,
I’m like a copywriting fanatic. I totally
have piles of books lying all over the place.
Yanik’s stuff was new to me but I’m looking
forward to seeing more of it in the months ahead.
This one cost less than the shipping on the books
I got in the other day. lol
[Reply]