How To Master “Picture Perfect” Persuasion…

Hey thanks for dropping in. Today we’re gonna play a game but I promise it will make you a more persuasive network marketer.

I want you to picture a bucket. It’s one of those tin buckets with the thin steel handles and it’s empty. Well, not quite empty… as you lean forward you can see a shiny smooth pebble in the bottom… the type you’d find in a cool river bed.

Now let’s pretend that every day before you get to work you walk over to a cool stream, pick a pebble, and drop it in the bucket with a clicketty-clank.

Can you hear it? Clicketty-clank.

Toss another pebble in… Clicketty-clank.

If this bucket is your brain then every little tip you discover is a pebble. But what’s that ahead? A sparkle in the stream? It catches the light in a peculiar way and when you reach into the cool water and pick it up you know it has to be a diamond.

This diamond is today’s tip.

This diamond is the power of WORD PICTURES that sell.

And I’ll tell you this… almost nobody understands just how powerful this principle really is…

But it’s like persuasion on STEROIDS.

The advertising legend Robert Collier once said:

“Thousands of sales have been lost, millions of dollars worth of business have failed to materialize, solely because so few letter writers have the knack for visualizing a proposition — of painting it in words so the reader can see it as they see it.”

But that’s not all…

Don’t think it stops with the written word. This technique is every bit as powerful spoken in video, audio, and face-to-face selling. It doesn’t matter. Wherever words are spoken you can use a “word-picture” to your advantage.

I’m serious, it can be as simple as weaving a few more word-pictures or metaphors into your speech. Some are so overused they’ve lost their impact. Although I bet you can think up a few of your own but here’s a quick start guide.

Metaphor – Here’s A simple definition from dictionary.reference.com
“The comparison of one thing to another without the use of like or as.”

“Love is a red red rose.”
“Bob, our town’s used car dealer, is a real shark.
“Her children are grubby little rats!”

Can’t you see the pictures? I bet you can. But be careful… it can start to sound like sales hype if you go too far.

Some over-hyped examples…

“Marketing on steroids.”
“Rake in the big green.”
“Rocket your results.”

But use your own judgment. A metaphor can be a dangerous animal. Some metaphors are pure hype… all flash no cash. Others are subtle and powerful.

Mixed Metaphors — Beware of mixed metaphors. Mostly because they sound ridiculous. You’ll find very little use for them and they tend to cancel themselves out.

“When Frank smells blood, you’re toast.”
“It’s a long road to open a can of worms.”
“Jill’s icy stare could burn a hole through you.”

They aren’t that hard to avoid.

Similes– The difference between a metaphor in a simile is simple. A simile usually has the words “like” or “as” hidden in there somewhere. Maybe there’s a better definition but it works for me.

“Sharp as a tack.”
“Drinks like a fish.”
“She’s like a fine wine.”
“He’s hard as a rock.”

As long as it clarifies your message don’t be shy to use a simile. Like anything… a little goes a long way.

Symbols– Symbols or characters from children’s stories are a good source of word pictures your market knows almost intuitively. Depending on your audience, their religion, or even mythology are an amazing source of word pictures.

“The Midas touch.”
“The Ten Commandments.”
“The golden goose.”
“Humpty Dumpty.”
“Pandora’s box.”

And so on. It’s not rocket science. Did you catch that? I’m sure you did. Yes, I could say it’s “easy as pie” but let’s not get all silly with it!

But by all means don’t let me stop you, collect word pictures, metaphors, similes, and write them in a notebook. Use them in daily conversation. You don’t have to get all tacky about it, but you’d be surprised how easy and common it is.

You might even be amazed at how many you already use.

In no time flat you’ll be hammering your points down, raking in the sales, herding leads into your sales funnel. And if you’re not sick of ‘em yet you will be soon. I promise…

Because after you read this article they’ll be sprouting everywhere.

You’ll see. Just try not to go overboard.

Or you’ll work yourself into a knot.

In any case…

“A good METAPHOR is something even the police should keep an eye on.”
– Georg C. Lichtenberg

So stay sharp, and here’s to your success.

Jason Better “The Better Networker”

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